{"id":214263,"date":"2022-08-15T09:00:26","date_gmt":"2022-08-15T08:00:26","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=214263"},"modified":"2022-08-15T18:54:22","modified_gmt":"2022-08-15T17:54:22","slug":"pacsun-expands-digital-presence-with-virtual-influencer-partnership","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/pacsun-expands-digital-presence-with-virtual-influencer-partnership\/","title":{"rendered":"Pacsun expands digital presence with virtual influencer partnership"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.pacsun.com\/\">Pacsun<\/a> is further expanding its digital presence within the metaverse\u00a0<span style=\"font-size: 1.8rem;\">by collaborating with the first known virtual influencer, Miquela, for its latest campaign initiative.<\/span><\/strong><!--more--><\/p>\n<p>The specialty retailer and Miquela will collaborate on social content to amplify the brand\u2019s back-to-school and 2022 holiday campaigns, with the brand leaning more into the virtual influencer space and the metaverse heavily throughout Q4.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-214263 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/pacsun-expands-digital-presence-with-virtual-influencer-partnership\/pacsun02_miq_comp_v004\/'><img loading=\"lazy\" decoding=\"async\" width=\"2316\" height=\"3088\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/08\/pacsun02_miq_comp_v004.png\" class=\"attachment-full size-full\" alt=\"Pacsun x Miquela\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/08\/pacsun02_miq_comp_v004.png 2316w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/08\/pacsun02_miq_comp_v004-225x300.png 225w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/08\/pacsun02_miq_comp_v004-768x1024.png 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/08\/pacsun02_miq_comp_v004-1152x1536.png 1152w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/08\/pacsun02_miq_comp_v004-1536x2048.png 1536w\" sizes=\"(max-width: 2316px) 100vw, 2316px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/pacsun-expands-digital-presence-with-virtual-influencer-partnership\/miquelapacsun_comp_v001\/'><img loading=\"lazy\" decoding=\"async\" width=\"3015\" height=\"4032\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/08\/MiquelaPacsun_comp_v001.png\" class=\"attachment-full size-full\" alt=\"Pacsun x Miquela\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/08\/MiquelaPacsun_comp_v001.png 3015w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/08\/MiquelaPacsun_comp_v001-224x300.png 224w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/08\/MiquelaPacsun_comp_v001-766x1024.png 766w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/08\/MiquelaPacsun_comp_v001-768x1027.png 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/08\/MiquelaPacsun_comp_v001-1149x1536.png 1149w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/08\/MiquelaPacsun_comp_v001-1531x2048.png 1531w\" sizes=\"(max-width: 3015px) 100vw, 3015px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Miquela became a phenomenon in 2016, when the 19-year-old robot based in Los Angeles appeared on Instagram and instantly went viral. Since then, she has graced a billboard in Times Square, has been named by TIME Magazine as a \u201cmost influential person on the internet,\u201d and has gained a millions-strong cult following known as her \u201cMiqaliens.\u201d<\/p>\n<p>The digital personality has paved the way for computer-generated virtual influencers, which have become a trend in full growth today. These digital personalities are popular amongst younger, Gen Z audiences, celebrating diversity and representation for all.<\/p>\n<p>Major fashion houses including Dior, Balmain, Kenzo and Prada have helped spearhead the trend as well.<\/p>\n<p>Brieane (Brie) Olson, President at Pacsun, said: \u201cMiquela has become a digital muse for Pacsun and we\u2019re thrilled to be working with a great example of a strong female advocate and inspiration. She aligns with our core brand values and vision\u2026speaking out on important social issues like BLM and Rally The Vote, as well as achieving inroads into metaverse fashion and culture. Miquela has been traveling to New York City, and we\u2019re excited to invite her to shop with us in our Soho location.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":214266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10494,10497],"tags":[21626,24163,24162,24164],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pacsun expands digital presence with virtual influencer partnership - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Pacsun is expanding its digital presence\u00a0by collaborating with virtual influencer, Miquela for its latest campaign initiative.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/pacsun-expands-digital-presence-with-virtual-influencer-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pacsun expands digital presence with virtual influencer partnership - 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