{"id":213521,"date":"2022-08-02T08:13:42","date_gmt":"2022-08-02T07:13:42","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=213521"},"modified":"2022-08-02T19:27:10","modified_gmt":"2022-08-02T18:27:10","slug":"smcp-reports-record-h1-sales","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/smcp-reports-record-h1-sales\/","title":{"rendered":"SMCP reports 'record' H1 sales"},"content":{"rendered":"<p><strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/smcp-group\/\" target=\"_blank\" rel=\"noopener\">SMCP<\/a><\/span>, owner of <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/sandro\/\" target=\"_blank\" rel=\"noopener\">Sandro<\/a><\/span> and <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/maje\/\" target=\"_blank\" rel=\"noopener\">Maje<\/a><\/span>, has released its financial results for the first half of 2022, revealing organic sales growth of 21.4%% to \u00a3474 million (\u20ac565.4 million).<\/strong><\/p>\n<p><!--more--><\/p>\n<p>For H1 2022, SMCP also shared the following results:<\/p>\n<ul>\n<li><strong>Sandro sales up 21.7% to \u00a3223 million (\u20ac266.8 million)<\/strong>, compared to \u00a3177 million in 2021.<\/li>\n<li><strong>Maje sales up 18.5% to \u00a3187 million (\u20ac223.9 million)<\/strong>, compared to \u00a3153 million in 2021.<\/li>\n<li><strong>Adjusted EBIT growth of 75.8%<\/strong>, reaching \u00a337 million (\u20ac45.2 million).<\/li>\n<li>Net Income of \u00a317 million (\u20ac20.7 million).<\/li>\n<\/ul>\n<p>SMCP highlighted its \"strong\" performance in Europe, with<strong> sales in EMEA up 50.4% to \u00a3145 million (\u20ac173.4 million)<\/strong>.\u00a0This growth was driven by local demand and progressive recovery of tourism, supported by the second quarter exceeding 2019 level.<\/p>\n<p>The group also generated \"stable\" digital sales compared to H1 2021, resulting in a <strong>digital penetration of 22%<\/strong>, above the pre-pandemic level of 15% in 2019.<\/p>\n<p>Isabelle Guichot, CEO of SMCP, said: \u201cWe are very satisfied with our strong achievement over the first half of the year.<\/p>\n<p>\"We were able to perform very well in all our regions where local clients spending was above pre-pandemic levels, apart from Asia, where our stores were temporarily closed due to pandemic-related restrictions. This enabled us to reach an all-time H1 sales record.<\/p>\n<p>\"Looking forward, while the current geopolitical and macro-economic environment creates some uncertainty, we confirm our 2022 full-year guidance if the situation does not further deteriorate.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":100,"featured_media":205405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10585,6],"tags":[9866,11222,10211,35,10210,10261],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SMCP reports &#039;record&#039; H1 sales - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"SMCP has released its financial results for the first half of 2022, revealing organic sales growth of 21.4%% to \u20ac565.4 million.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/smcp-reports-record-h1-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMCP reports &#039;record&#039; H1 sales - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"SMCP has released its financial results for the first half of 2022, revealing organic sales growth of 21.4%% to \u20ac565.4 million.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/smcp-reports-record-h1-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-02T07:13:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-02T18:27:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/Sandro-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sophie Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/smcp-reports-record-h1-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/smcp-reports-record-h1-sales\/\"},\"author\":{\"name\":\"Sophie Smith\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/51e852c318a89ff85ed5343f5417e668\"},\"headline\":\"SMCP reports 'record' H1 sales\",\"datePublished\":\"2022-08-02T07:13:42+00:00\",\"dateModified\":\"2022-08-02T18:27:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/smcp-reports-record-h1-sales\/\"},\"wordCount\":212,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Fashion\",\"Finance\",\"Maje\",\"Retail\",\"Sandro\",\"SMCP\"],\"articleSection\":{\"0\":\"Finance\",\"2\":\"News &amp; Insight\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/smcp-reports-record-h1-sales\/#respond\"]}],\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/smcp-reports-record-h1-sales\/\",\"url\":\"https:\/\/www.theindustry.fashion\/smcp-reports-record-h1-sales\/\",\"name\":\"SMCP reports 'record' H1 sales - 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