{"id":213440,"date":"2022-08-01T08:04:13","date_gmt":"2022-08-01T07:04:13","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=213440"},"modified":"2022-08-01T17:28:44","modified_gmt":"2022-08-01T16:28:44","slug":"prochaine-opens-kings-road-pop-up","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/prochaine-opens-kings-road-pop-up\/","title":{"rendered":"Prochaine opens King's Road pop-up"},"content":{"rendered":"

Conscious womenswear brand Prochaine has opened a new pop-up on King\u2019s Road in London, offering a selection of environmentally responsible labels in one curated space.<\/strong><\/p>\n

<\/p>\n

Open until the end of August 2022, the carbon neutral brand is showcasing a range of curated edits of responsible fashion labels<\/strong> including Faithfull the Brand, De La Vali and Daily Sleeper.<\/p>\n

The arrival of Prochaine follows the news that Ted\u2019s Grooming Room is set to open at 283 Fulham Road<\/a><\/span>, featuring an eclectic 1920\u2019s cinema themed d\u00e9cor. Seraphina and Nearly New Cashmere Co also opened pop-ups on King's Road earlier this year.<\/p>\n

Katy Watson and Elizabeth Ehrman, Founders of Prochaine, said: \u201cIt is fantastic to make our debut bricks and mortar presence on the world-famous King\u2019s Road. We are not only bringing new fashion labels to the area, but we are building awareness of our concept and highlighting that shopping responsibly and ethically is important.<\/p>\n

\"Sloane Stanley are trailblazers in their drive to incubate innovative and desirable brands to further success, and we are proud to fit in with the vast array of incredible designers, brands, and products on offer on the King\u2019s Road this summer.\u201d<\/p>\n

Hannah Grievson, Property Director at Sloane Stanley, said: \u201cOur seasonal pop-ups, such as the new ethical Prochaine store, are always a success within the local community. They provide points of uniqueness to the iconic high street, allowing consumers to discover new favourites, and brands to build on their fledgling bricks and mortar journeys.\u00a0We are proud of how our pop-ups continually compliment the tenant mix on the Sloane Stanley estate.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

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