{"id":213236,"date":"2022-07-28T08:40:58","date_gmt":"2022-07-28T07:40:58","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=213236"},"modified":"2022-07-28T17:47:57","modified_gmt":"2022-07-28T16:47:57","slug":"superdry-to-open-store-at-icon-outlet-at-the-o2","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/superdry-to-open-store-at-icon-outlet-at-the-o2\/","title":{"rendered":"Superdry to open store at Icon Outlet at The O2"},"content":{"rendered":"<p><strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/icon-outlet-at-the-o2\/\" target=\"_blank\" rel=\"noopener\">Icon Outlet at The O2<\/a><\/span> has announced the signing of <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/superdry\/\" target=\"_blank\" rel=\"noopener\">Superdry<\/a><\/span>, adding to the destination\u2019s line up of over 60 premium retail brands.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The 3,541 sq ft store will stock the brand's apparel collections including t-shirts, tops, hoodies, sweatshirts, knitwear, jeans, loungewear and a full range of accessories. The brand's new location, opening in late August,\u00a0will add to over 740 Superdry stores in 61 countries worldwide.<\/p>\n<p><strong>Located on Icon Outlet's upper level<\/strong>, Superdry joins the shopping centre's existing brands including <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/adidas\/\" target=\"_blank\" rel=\"noopener\">Adidas<\/a><\/span>, <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/hobbs\/\" target=\"_blank\" rel=\"noopener\">Hobbs<\/a><\/span>, <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/levis\/\" target=\"_blank\" rel=\"noopener\">Levi's<\/a><\/span>, <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/moss-bros\/\" target=\"_blank\" rel=\"noopener\">Moss Bros<\/a><\/span> and <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/ted-baker\/\" target=\"_blank\" rel=\"noopener\">Ted Baker<\/a><\/span>.<\/p>\n<p>The announcement follows Icon Outlet's \"record-setting\" performance, with <strong>June boasting the biggest week of 2022 sales<\/strong> and like-for-like yearly sales up 5% on 2019 and 67% on 2021.<\/p>\n<p>Louisa Dalgleish, Leasing Director at Icon Outlet at The O2, said: \u201cWe are extremely pleased to be welcoming Superdry to Icon Outlet, a brand that really understands the value of outlet stores and their important place within the customer and product journey.<\/p>\n<p>\"Complementing our other premium stores, Superdry\u2019s upcoming opening will further cement Icon Outlet\u2019s position as London\u2019s leading outlet shopping destination. We are confident that Superdry\u2019s ability to constantly evolve and deliver style, will be met with huge popularity amongst our guests who seek affordable, high-quality products.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":100,"featured_media":213241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,20823,10494],"tags":[9866,16695,35,14596,10812],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Superdry to open store at Icon Outlet at The O2 - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Icon Outlet at The O2 has announced the signing of Superdry, adding to the destination\u2019s line up of over 60 premium retail brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/superdry-to-open-store-at-icon-outlet-at-the-o2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Superdry to open store at Icon Outlet at The O2 - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Icon Outlet at The O2 has announced the signing of Superdry, adding to the destination\u2019s line up of over 60 premium retail brands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/superdry-to-open-store-at-icon-outlet-at-the-o2\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-28T07:40:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-28T16:47:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/07\/Superdry.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sophie Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/superdry-to-open-store-at-icon-outlet-at-the-o2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/superdry-to-open-store-at-icon-outlet-at-the-o2\/\"},\"author\":{\"name\":\"Sophie Smith\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/51e852c318a89ff85ed5343f5417e668\"},\"headline\":\"Superdry to open store at Icon Outlet at The O2\",\"datePublished\":\"2022-07-28T07:40:58+00:00\",\"dateModified\":\"2022-07-28T16:47:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/superdry-to-open-store-at-icon-outlet-at-the-o2\/\"},\"wordCount\":211,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Fashion\",\"ICON Outlet at the O2\",\"Retail\",\"Store Opening\",\"Superdry\"],\"articleSection\":{\"1\":\"News &amp; Insight\",\"2\":\"Property\",\"3\":\"Retail &amp; Etail\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/superdry-to-open-store-at-icon-outlet-at-the-o2\/#respond\"]}],\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/superdry-to-open-store-at-icon-outlet-at-the-o2\/\",\"url\":\"https:\/\/www.theindustry.fashion\/superdry-to-open-store-at-icon-outlet-at-the-o2\/\",\"name\":\"Superdry to open store at Icon Outlet at The O2 - 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