{"id":212754,"date":"2022-07-21T11:20:58","date_gmt":"2022-07-21T10:20:58","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=212754"},"modified":"2022-07-21T17:28:42","modified_gmt":"2022-07-21T16:28:42","slug":"selfridges-launch-immersive-superfutures-exhibition","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/selfridges-launch-immersive-superfutures-exhibition\/","title":{"rendered":"Selfridges launch immersive 'Superfutures' exhibition"},"content":{"rendered":"

Selfridges<\/a><\/span> has partnered with Berlin's Reference Festival for an in-store exhibition as part of its ongoing \u2018Superfutures\u2019 2022 concept.<\/strong><\/p>\n

The immersive exhibit will consist of installations peppered throughout the famed London department store, designed to provide a window into the future and imagine what the world would look like if it continues on its current trajectory.<\/p>\n

Curated by Agnes Gryczkowska, the exhibit will feature works from 13 artists and brands including luxury eyewear brand Gentle Monster, Kuwaiti visual artist Monira Al Qadiri and a panel conversation with Hans Ulrich Obrist.<\/p>\n

Each installation looks to inspire customers to consider the way humans are living today and what the future holds for them if we don\u2019t change, all while presenting a potential hybrid future.<\/p>\n

Highlights from the exhibition include sculptures by Estonian artist Katja Novitska examining the relationship between technology and biology, as well as video work by Jakob Kudsk Steensen that proposes a future where data and biology fluidly connect.<\/p>\n

The exhibition will run until 16 October and will also be available to view digitally online. Visitors can book a guided tour of the exhibition.<\/a><\/p>\n\n\t\t