{"id":212597,"date":"2022-07-20T09:20:02","date_gmt":"2022-07-20T08:20:02","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=212597"},"modified":"2022-07-20T18:15:24","modified_gmt":"2022-07-20T17:15:24","slug":"primark-launches-sustainable-leisurewear-range","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/primark-launches-sustainable-leisurewear-range\/","title":{"rendered":"Primark launches sustainable leisurewear range"},"content":{"rendered":"

Primark<\/a><\/span> is expanding its partnership with recycled cotton producer Recover and becoming the \"first high-street retailer\" to use its unique RColorBlend fibre on a global scale.<\/strong><\/p>\n

The partnership supports Primark\u2019s commitment to increase the amount of clothing containing recycled materials and builds on its ambition to produce affordable sustainable fashion.<\/p>\n

Recover, a global producer of low-impact, high-quality recycled cotton fibre and fibre blends, transforms textile waste into recycled fibres and blends, helping to close the loop on fashion.<\/p>\n

The RColorBlend is produced by blending Recover\u2019s coloured recycled fibre from textile waste, from factory floor cutting waste or used clothes, together with a recycled carrier fibre. Colour accuracy is achieved by mixing the two types of fibres together, with no additional dyeing treatment and limited water and chemicals to reduce the environmental impact.<\/p>\n

The range is made using recycled cotton and polyester fibres and includes t-shirts priced at \u00a36 and sweatshirts priced at \u00a311, in a range of colours including grey, blue and pink. It will launch in selected stores across 14 markets in Europe and the US.<\/p>\n\n\t\t