{"id":211920,"date":"2022-07-08T10:56:53","date_gmt":"2022-07-08T09:56:53","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=211920"},"modified":"2022-07-08T17:42:43","modified_gmt":"2022-07-08T16:42:43","slug":"i-saw-it-first-reports-losses-in-2021-despite-sales-rise","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/i-saw-it-first-reports-losses-in-2021-despite-sales-rise\/","title":{"rendered":"I Saw It First reports losses in 2021 despite sales rise"},"content":{"rendered":"<p><strong>Fast fashion brand<a href=\"https:\/\/www.theindustry.fashion\/the_directory\/isawitfirst\/\"><span style=\"color: #ff0000;\"> I Saw It First<\/span><\/a> has reported a 30% increase in revenue for the full year ending 3 October 2021.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The company\u2019s turnover for the year came in at \u00a374.8 million compared to the \u00a357.7 million reported a year earlier.<\/p>\n<p>Turnover in the UK, its biggest market, was up 36% to \u00a369.4 million, whilst turnover in Europe dropped 22% to \u00a34.5 million. Turnover for the rest of the world was down 11% to \u00a3915,000.<\/p>\n<p>However, despite an increase in sales, I Saw It First reported a loss after tax of \u00a37.8 million, compared to \u00a37.5 million loss in the previous year.<\/p>\n<p>The company also increased its employees by 4, with overall salary spending increasing from \u00a35.18 million in 2020 to \u00a36.5 million in 2021, signifying an increase in staff wages.<\/p>\n<p>Founded in 2017, the Manchester-based company offers womenswear, footwear and homeware. Since its launch, the brand has established a customer base in excess of 3 million customers. <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/i-saw-it-first-promotes-director-to-ceo\/\">In November 2021 the company appointed Greg Pateras to the position of CEO,<\/a><\/span> after he took the position of executive director earlier that year.<\/p>\n<p>Earlier this year, the business announced it will <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/isawitfirst-to-offer-paid-leave-for-cervical-screening-appointments\/\">offer its employees half a day of paid leave to attend smear test appointments.<\/a><\/span><\/p>\n<p>The initiative aims to encourage its employees to get their cervical screenings without worrying about being able to fit it around their work schedule or having to use up their annual leave.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":186967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,10585,6],"tags":[9816,11375,11222,19782,10017],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>I Saw It First reports losses in 2021 despite sales rise - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Fast fashion brand I Saw It First has reported a 30% increase in revenue for the full year ending 3 October 2021. The company\u2019s turnover for the year came\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/i-saw-it-first-reports-losses-in-2021-despite-sales-rise\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I Saw It First reports losses in 2021 despite sales rise - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Fast fashion brand I Saw It First has reported a 30% increase in revenue for the full year ending 3 October 2021. The company\u2019s turnover for the year came\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/i-saw-it-first-reports-losses-in-2021-despite-sales-rise\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-08T09:56:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-08T16:42:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/11\/ISITF.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Shearsmith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Shearsmith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/i-saw-it-first-reports-losses-in-2021-despite-sales-rise\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/i-saw-it-first-reports-losses-in-2021-despite-sales-rise\/\"},\"author\":{\"name\":\"Tom Shearsmith\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\"},\"headline\":\"I Saw It First reports losses in 2021 despite sales rise\",\"datePublished\":\"2022-07-08T09:56:53+00:00\",\"dateModified\":\"2022-07-08T16:42:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/i-saw-it-first-reports-losses-in-2021-despite-sales-rise\/\"},\"wordCount\":227,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"ecommerce\",\"Fast Fashion\",\"Finance\",\"I SAW IT FIRST\",\"womenswear\"],\"articleSection\":{\"0\":\"Brands &amp; Designers\",\"1\":\"Finance\",\"3\":\"News &amp; Insight\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/i-saw-it-first-reports-losses-in-2021-despite-sales-rise\/#respond\"]}],\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/i-saw-it-first-reports-losses-in-2021-despite-sales-rise\/\",\"url\":\"https:\/\/www.theindustry.fashion\/i-saw-it-first-reports-losses-in-2021-despite-sales-rise\/\",\"name\":\"I Saw It First reports losses in 2021 despite sales rise - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2022-07-08T09:56:53+00:00\",\"dateModified\":\"2022-07-08T16:42:43+00:00\",\"description\":\"Fast fashion brand I Saw It First has reported a 30% increase in revenue for the full year ending 3 October 2021. The company\u2019s turnover for the year came\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theindustry.fashion\/i-saw-it-first-reports-losses-in-2021-despite-sales-rise\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theindustry.fashion\/i-saw-it-first-reports-losses-in-2021-despite-sales-rise\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theindustry.fashion\/i-saw-it-first-reports-losses-in-2021-despite-sales-rise\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theindustry.fashion\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"I Saw It First reports losses in 2021 despite sales rise\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theindustry.fashion\/#website\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"name\":\"TheIndustry.fashion\",\"description\":\"Fashion news, insights, podcasts and events for professionals from across the fashion sector.\",\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theindustry.fashion\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\",\"name\":\"TheIndustry.fashion\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"contentUrl\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"width\":585,\"height\":217,\"caption\":\"TheIndustry.fashion\"},\"image\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theindustryfashion\/\",\"https:\/\/twitter.com\/theindustryfash\",\"https:\/\/www.instagram.com\/theindustryfashion\/\",\"https:\/\/www.linkedin.com\/company\/10970016\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\",\"name\":\"Tom Shearsmith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g\",\"caption\":\"Tom Shearsmith\"},\"description\":\"Tom Shearsmith is the News Editor &amp; Senior Writer at TheIndustry.fashion, joining the company in January 2019. Tom also produces the podcasts for TheIndustry.fashion\",\"sameAs\":[\"http:\/\/www.theindustry.fashion\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"I Saw It First reports losses in 2021 despite sales rise - TheIndustry.fashion","description":"Fast fashion brand I Saw It First has reported a 30% increase in revenue for the full year ending 3 October 2021. The company\u2019s turnover for the year came","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theindustry.fashion\/i-saw-it-first-reports-losses-in-2021-despite-sales-rise\/","og_locale":"en_GB","og_type":"article","og_title":"I Saw It First reports losses in 2021 despite sales rise - TheIndustry.fashion","og_description":"Fast fashion brand I Saw It First has reported a 30% increase in revenue for the full year ending 3 October 2021. The company\u2019s turnover for the year came","og_url":"https:\/\/www.theindustry.fashion\/i-saw-it-first-reports-losses-in-2021-despite-sales-rise\/","og_site_name":"TheIndustry.fashion","article_publisher":"https:\/\/www.facebook.com\/theindustryfashion\/","article_published_time":"2022-07-08T09:56:53+00:00","article_modified_time":"2022-07-08T16:42:43+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/11\/ISITF.jpg","type":"image\/jpeg"}],"author":"Tom Shearsmith","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"Tom Shearsmith","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.theindustry.fashion\/i-saw-it-first-reports-losses-in-2021-despite-sales-rise\/#article","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/i-saw-it-first-reports-losses-in-2021-despite-sales-rise\/"},"author":{"name":"Tom Shearsmith","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be"},"headline":"I Saw It First reports losses in 2021 despite sales rise","datePublished":"2022-07-08T09:56:53+00:00","dateModified":"2022-07-08T16:42:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.theindustry.fashion\/i-saw-it-first-reports-losses-in-2021-despite-sales-rise\/"},"wordCount":227,"commentCount":0,"publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"keywords":["ecommerce","Fast Fashion","Finance","I SAW IT FIRST","womenswear"],"articleSection":{"0":"Brands &amp; Designers","1":"Finance","3":"News &amp; Insight"},"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.theindustry.fashion\/i-saw-it-first-reports-losses-in-2021-despite-sales-rise\/#respond"]}],"copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/www.theindustry.fashion\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.theindustry.fashion\/i-saw-it-first-reports-losses-in-2021-despite-sales-rise\/","url":"https:\/\/www.theindustry.fashion\/i-saw-it-first-reports-losses-in-2021-despite-sales-rise\/","name":"I Saw It First reports losses in 2021 despite sales rise - TheIndustry.fashion","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/#website"},"datePublished":"2022-07-08T09:56:53+00:00","dateModified":"2022-07-08T16:42:43+00:00","description":"Fast fashion brand I Saw It First has reported a 30% increase in revenue for the full year ending 3 October 2021. The company\u2019s turnover for the year came","breadcrumb":{"@id":"https:\/\/www.theindustry.fashion\/i-saw-it-first-reports-losses-in-2021-despite-sales-rise\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theindustry.fashion\/i-saw-it-first-reports-losses-in-2021-despite-sales-rise\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theindustry.fashion\/i-saw-it-first-reports-losses-in-2021-despite-sales-rise\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theindustry.fashion\/"},{"@type":"ListItem","position":2,"name":"I Saw It First reports losses in 2021 despite sales rise"}]},{"@type":"WebSite","@id":"https:\/\/www.theindustry.fashion\/#website","url":"https:\/\/www.theindustry.fashion\/","name":"TheIndustry.fashion","description":"Fashion news, insights, podcasts and events for professionals from across the fashion sector.","publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theindustry.fashion\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.theindustry.fashion\/#organization","name":"TheIndustry.fashion","url":"https:\/\/www.theindustry.fashion\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/","url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","contentUrl":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","width":585,"height":217,"caption":"TheIndustry.fashion"},"image":{"@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theindustryfashion\/","https:\/\/twitter.com\/theindustryfash","https:\/\/www.instagram.com\/theindustryfashion\/","https:\/\/www.linkedin.com\/company\/10970016\/"]},{"@type":"Person","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be","name":"Tom Shearsmith","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g","caption":"Tom Shearsmith"},"description":"Tom Shearsmith is the News Editor &amp; Senior Writer at TheIndustry.fashion, joining the company in January 2019. Tom also produces the podcasts for TheIndustry.fashion","sameAs":["http:\/\/www.theindustry.fashion"]}]}},"_links":{"self":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/211920"}],"collection":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/comments?post=211920"}],"version-history":[{"count":13,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/211920\/revisions"}],"predecessor-version":[{"id":211940,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/211920\/revisions\/211940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media\/186967"}],"wp:attachment":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media?parent=211920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/categories?post=211920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/tags?post=211920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}