{"id":211918,"date":"2022-07-08T10:45:52","date_gmt":"2022-07-08T09:45:52","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=211918"},"modified":"2022-07-08T17:42:36","modified_gmt":"2022-07-08T16:42:36","slug":"zalando-supports-calls-to-stop-mulesing","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/zalando-supports-calls-to-stop-mulesing\/","title":{"rendered":"Zalando supports calls to stop mulesing"},"content":{"rendered":"<p><strong>Global animal welfare organisation Four Paws has confirmed that <a href=\"https:\/\/www.theindustry.fashion\/the_directory\/zalando\/\"><span style=\"color: #ff0000;\">Zalando<\/span><\/a> has committed to transitioning towards 100% certified mulesing-free wool within their own brands by 2023.<\/strong><!--more--><\/p>\n<p>Mulesing refers to the mutilation of lambs and is only practiced in Australia, the world\u00b4s largest producer of merino wool by far.<\/p>\n<p>45 international fashion brands have expressed their intention to exclusively source certified mulesing-free wool in an open letter to the Australian wool industry. Other brands who have signed the letter include <a href=\"https:\/\/www.theindustry.fashion\/the_directory\/adidas\/\"><span style=\"color: #ff0000;\">Adidas<\/span><\/a>, <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/primark\/\">Primark<\/a><\/span>, <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/marks-spencer\/\">Marks &amp; Spencer<\/a><\/span>, <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/hugo-boss\/\">Hugo Boss<\/a><\/span>, <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/the-north-face\/\">The North Face<\/a><\/span> and <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/hm\/\">H&amp;M<\/a><\/span>.<\/p>\n<p>The aim of the letter is to put economic pressure on the Australian sheep wool industry to end mulesing as well as to send a signal to woolgrowers that a growing number of brands demand this transition.<\/p>\n<p>70% of the world\u2019s Merino wool production and as much as 80% of the popular fine Merino wool used in the global fashion industry come from Australia. There have long been alternatives, such as sheep breeds that are more resistant to blowflies than the over-bred Merino sheep.<\/p>\n<p>Emily Wilson, Four Paws UK Head of Campaigns, said: \"In signing the \u2018Brand Letter of Intent\u2019, Europe's largest online retailer is ensuring more animal welfare in its production chain.<\/p>\n<p>\"We have been campaigning against mulesing for many years and are seeing massive inroads with fashion brands across the world and today is another step forward in eradicating the outdated and extremely painful mulesing practice. The Australian wool industry can no longer ignore this.\"<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":211923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[18225,24021,11903,22060,24020,16721,10269],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zalando supports calls to stop mulesing - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Zalando has committed to transitioning towards 100% certified mulesing-free wool within their own brands by 2023\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/zalando-supports-calls-to-stop-mulesing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zalando supports calls to stop mulesing - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Zalando has committed to transitioning towards 100% certified mulesing-free wool within their own brands by 2023\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/zalando-supports-calls-to-stop-mulesing\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-08T09:45:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-08T16:42:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/07\/merionwool1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Shearsmith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Shearsmith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/zalando-supports-calls-to-stop-mulesing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/zalando-supports-calls-to-stop-mulesing\/\"},\"author\":{\"name\":\"Tom Shearsmith\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\"},\"headline\":\"Zalando supports calls to stop mulesing\",\"datePublished\":\"2022-07-08T09:45:52+00:00\",\"dateModified\":\"2022-07-08T16:42:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/zalando-supports-calls-to-stop-mulesing\/\"},\"wordCount\":252,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"animal rights\",\"animals\",\"Australia\",\"Four Paws\",\"mulesing\",\"wool\",\"Zalando\"],\"articleSection\":{\"1\":\"News &amp; 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