{"id":211359,"date":"2022-07-01T09:20:11","date_gmt":"2022-07-01T08:20:11","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=211359"},"modified":"2022-07-01T18:49:49","modified_gmt":"2022-07-01T17:49:49","slug":"wolverine-worldwide-sells-champion-trademarks","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/wolverine-worldwide-sells-champion-trademarks\/","title":{"rendered":"Wolverine Worldwide sells Champion trademarks"},"content":{"rendered":"
Wolverine Worldwide has today announced that Keds LLC, its wholly-owned subsidiary, has sold the Champion trademarks for footwear to longtime licensee HanesBrands for \u00a374 million in cash.<\/strong><\/p>\n Under the agreement, Wolverine Worldwide retains a perpetual license to continue using the Champion trademark on certain footwear, including the Keds Champion trainer that has been a mainstay of its Keds brand for decades. The transaction also successfully resolves outstanding litigation between the parties.<\/p>\n The company\u2019s portfolio also includes Merrell, Saucony, Sweaty Betty, Sperry, Hush Puppies and Stride Rite. Wolverine Worldwide is also the global footwear licensee of Cat and Harley-Davidson.<\/p>\n Brendan Hoffman, Wolverine Worldwide\u2019s President and Chief Executive Officer, commented: \u201cThis transaction represents a unique opportunity to simplify our business model while at the same time securing a significant amount of cash at a meaningful multiple of future expected royalty streams. Also, by retaining a perpetual license our Keds brand will continue to market and sell the iconic Keds Champion sneaker that its consumers have worn and loved for generations.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" […]<\/p>\n","protected":false},"author":99,"featured_media":211360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10494],"tags":[13381,23979,23980],"acf":[],"yoast_head":"\n