{"id":211315,"date":"2022-06-30T09:10:38","date_gmt":"2022-06-30T08:10:38","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=211315"},"modified":"2022-06-30T20:35:41","modified_gmt":"2022-06-30T19:35:41","slug":"fitflop-opens-first-uk-store-at-westfield-london","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/fitflop-opens-first-uk-store-at-westfield-london\/","title":{"rendered":"FitFlop opens first UK store at Westfield London"},"content":{"rendered":"<p><strong>Ergonomic and wellness footwear brand FitFlop has today opened its first UK store at <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/westfield-london\/\">Westfield London<\/a><\/span> in Shepherd\u2019s Bush.<\/strong><!--more--><\/p>\n<p>The 629 sq ft store marks the beginning of a worldwide expansion programme and roll-out of freestanding stores and new retail concepts for the brand, as \u201cphysical retail is an integral part of the company\u2019s mission\u201d to deliver an enhanced brand experience to customers and reach new audiences.<\/p>\n<p>The minimalistic design features neutral shades of greys, whites, and mirrored surfaces, contrasted against oak and brown suede to offer a clean and modern backdrop that allows product to take centre stage.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-211315 gallery-columns-3 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/fitflop-opens-first-uk-store-at-westfield-london\/westfield5\/'><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/WESTFIELD5-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/WESTFIELD5-683x1024.jpg 683w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/WESTFIELD5-200x300.jpg 200w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/WESTFIELD5-768x1152.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/WESTFIELD5-1024x1536.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/WESTFIELD5-1365x2048.jpg 1365w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/WESTFIELD5-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/fitflop-opens-first-uk-store-at-westfield-london\/westfield_1\/'><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"1024\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/WESTFIELD_1-705x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/WESTFIELD_1-705x1024.jpg 705w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/WESTFIELD_1-206x300.jpg 206w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/WESTFIELD_1-768x1116.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/WESTFIELD_1-1057x1536.jpg 1057w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/WESTFIELD_1-1409x2048.jpg 1409w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/WESTFIELD_1-scaled.jpg 1762w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/fitflop-opens-first-uk-store-at-westfield-london\/westfield2\/'><img loading=\"lazy\" decoding=\"async\" width=\"729\" height=\"1024\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/WESTFIELD2-729x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/WESTFIELD2-729x1024.jpg 729w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/WESTFIELD2-214x300.jpg 214w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/WESTFIELD2-768x1079.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/WESTFIELD2-1093x1536.jpg 1093w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/WESTFIELD2-1458x2048.jpg 1458w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/WESTFIELD2-scaled.jpg 1822w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>The shop fit features bespoke units and a custom-made central table \u201cthat appears to float above the floor\u201d, creating an illusion of a larger floor space.<\/p>\n<p>FitFlop CEO, Gianni Georgiades, said: \u201cOur company was founded upon customer-first principles of creating product that delivers a game-changing footwear experience.\u00a0As we look to evolve and grow our brand in the wellness space, experiencing and engaging with our product in real life is fundamental to us.<\/p>\n<p>\u201cWe want to bring our customers on a journey, showcasing the breadth of our product as a wellness lifestyle brand and bringing our USP to life in the physical realm.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":211319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494],"tags":[17698,9875,17697,10160,35,16089,12517,11927],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FitFlop opens first UK store at Westfield London - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Ergonomic and wellness footwear brand FitFlop has today opened its first UK store at Westfield London in Shepherd\u2019s Bush. 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