{"id":210818,"date":"2022-06-23T12:04:57","date_gmt":"2022-06-23T11:04:57","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=210818"},"modified":"2022-06-23T12:07:56","modified_gmt":"2022-06-23T11:07:56","slug":"threadology-secures-seven-figure-hsbc-funding-to-scale-up-following-increase-in-demand-of-formalwear","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/threadology-secures-seven-figure-hsbc-funding-to-scale-up-following-increase-in-demand-of-formalwear\/","title":{"rendered":"Threadology secures seven figure HSBC funding to scale up following \u201cincrease in demand\u201d of formalwear"},"content":{"rendered":"

Online formalwear retailer and supplier Threadology has received a seven figure import trade finance loan from HSBC UK, as it scales up operations following a sharp increase in demand.<\/strong><\/p>\n

Demand has surged with weddings and formal events returning after the COVID-19 pandemic restrictions. The funding means the company can import much needed greater levels of stock.<\/p>\n

The business has also recently secured an exclusive partnership with Frasers Group<\/span><\/a>, titled \u2018Future in Formal\u2019 which launched across House of Fraser stores this year.<\/p>\n

Threadology owns tailoring brands including Twisted Tailor, which has been worn by music artists including Ed Sheeran and Stormzy, Shelby & Sons, Viggo and Without Prejudice, and also has the formalwear licenses for Simon Carter and Richard James Mayfair.<\/p>\n

Jason Gerrard, CEO of Threadology, said: \u201cIt is an extremely exciting time for the business as we have seen rapid and consistent growth across all of our brands. We are grateful to HSBC UK for understanding and supporting our business model and our growth ambitions in the sector.<\/p>\n

\u201cWe are pleased to further this growth by partnering with Frasers Group and continuing to grow our reputation as disruptors in the tailoring market this year.\u201d<\/p>\n

Chris Chambers, HSBC UK Area Director for London City Business Banking, added: \u201cThe formalwear sector is a rapidly expanding industry - and HSBC UK is delighted to support Threadology as it continues to develop.<\/p>\n

\u201cThe business has ambitious growth plans, and we\u2019re pleased to be able to support what promises to be an exciting future.\u201d<\/p>\n

Formed in 2016, Threadology has adopted a sustainable near shore business model and imports its fabric and products from Europe and Turkey. The business prides itself on being able to provide high-quality products in short lead times.<\/p>\n

The business has also seen considerable success with its online marketplace, TwistedTailor.com, which sells both men\u2019s and women\u2019s tailoring, and Threadology also sells its own brands on ASOS and Zalando.<\/p>\n

The brand focuses on innovative tailoring and design and employs an up-and-coming design team \u201cpassionate about pushing the boundaries of fashion\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

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