{"id":210515,"date":"2022-06-20T15:36:13","date_gmt":"2022-06-20T14:36:13","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=210515"},"modified":"2022-06-20T18:55:05","modified_gmt":"2022-06-20T17:55:05","slug":"in-pictures-hugo-boss-new-oxford-st-flagship-store","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/in-pictures-hugo-boss-new-oxford-st-flagship-store\/","title":{"rendered":"In Pictures: Hugo Boss' new Oxford St flagship store"},"content":{"rendered":"<p><strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/hugo-boss\/\" target=\"_blank\" rel=\"noopener\">Hugo Boss<\/a><\/span> has opened its new flagship BOSS store on Oxford Street in London, introducing the brand's first full suite of \"bespoke\" digital elements.\u00a0<\/strong><\/p>\n<p><!--more--><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-210515 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/in-pictures-hugo-boss-new-oxford-st-flagship-store\/boss-store_london-oxford-street_4\/'><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_4-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Hugo Boss\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_4-scaled.jpg 2560w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_4-300x200.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_4-1024x683.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_4-768x512.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_4-1536x1024.jpg 1536w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_4-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/in-pictures-hugo-boss-new-oxford-st-flagship-store\/boss-store_london-oxford-street_5\/'><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_5-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Hugo Boss\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_5-scaled.jpg 2560w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_5-300x200.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_5-1024x683.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_5-768x512.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_5-1536x1024.jpg 1536w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_5-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Spanning two floors, <strong>the new store includes the full range of BOSS menswear and womenswear <\/strong>alongside watches, eyewear, jewellery and fragrance.<\/p>\n<p>The ground floor hosts the brand's casual wear for men and women, whilst the first floor features men's formalwear.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-210522\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_3-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_3-scaled.jpg 2560w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_3-300x200.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_3-1024x683.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_3-768x512.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_3-1536x1024.jpg 1536w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_3-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><strong>Customers can also explore the BOSS sportswear area<\/strong>, which is currently dedicated to cycling. This includes sporting accessories, curated books and technical cycling clothing in BOSS black, camel and white colours.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-210521\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_2-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1777\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_2-scaled.jpg 2560w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_2-300x208.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_2-1024x711.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_2-768x533.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_2-1536x1066.jpg 1536w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_2-2048x1421.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>The store's <strong>digital elements begin with the window displays<\/strong>, which feature an interactive screen for shoppers to engage in a video game <span style=\"font-size: 1.8rem;\">through their phones.<\/span><\/p>\n<p>Inside the store, <strong>a new social media wall showcases brand ambassador styles<\/strong>, which can be purchased through a digital shopping function, accessible via screen or tablet in-house.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-210525\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_6-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_6-scaled.jpg 2560w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_6-300x200.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_6-1024x683.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_6-768x512.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_6-1536x1024.jpg 1536w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/BOSS-Store_London-Oxford-Street_6-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>BOSS also invites shoppers to use an <strong>interactive screen to customise products<\/strong>. The personalised item is then available for in-store purchase within minutes.<\/p>\n<p><strong>Fit guide tools in select areas allow customers to find a range of suitable product styles and fit<\/strong>, including shirts, suits and jeans.<\/p>\n<p>Daniel Grieder, CEO of Hugo Boss, said: \u201cThe new and innovative store concept perfectly showcases the 24\/7 lifestyle approach of the brand and how we will engage with customers in the future. With a strong focus on digital elements, we are taking the customer experience in our retail stores to a completely new level.\"<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":100,"featured_media":210530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,6,20823,10494,10497],"tags":[13695,9866,17845,12899,10160,4000],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In Pictures: Hugo Boss&#039; new Oxford St flagship store - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Hugo Boss has opened its new flagship BOSS store on Oxford Street in London, introducing the brand&#039;s first full suite of &quot;bespoke&quot; digital elements.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/in-pictures-hugo-boss-new-oxford-st-flagship-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In Pictures: Hugo Boss&#039; new Oxford St flagship store - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Hugo Boss has opened its new flagship BOSS store on Oxford Street in London, introducing the brand&#039;s first full suite of &quot;bespoke&quot; digital elements.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/in-pictures-hugo-boss-new-oxford-st-flagship-store\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-20T14:36:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-20T17:55:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/Hugo-Boss_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sophie Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/in-pictures-hugo-boss-new-oxford-st-flagship-store\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/in-pictures-hugo-boss-new-oxford-st-flagship-store\/\"},\"author\":{\"name\":\"Sophie Smith\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/51e852c318a89ff85ed5343f5417e668\"},\"headline\":\"In Pictures: Hugo Boss' new Oxford St flagship store\",\"datePublished\":\"2022-06-20T14:36:13+00:00\",\"dateModified\":\"2022-06-20T17:55:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/in-pictures-hugo-boss-new-oxford-st-flagship-store\/\"},\"wordCount\":260,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Boss\",\"Fashion\",\"flagship\",\"Hugo Boss\",\"London\",\"Oxford Street\"],\"articleSection\":{\"0\":\"Brands &amp; Designers\",\"2\":\"News &amp; Insight\",\"3\":\"Property\",\"4\":\"Retail &amp; Etail\",\"5\":\"Tech &amp; Media\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/in-pictures-hugo-boss-new-oxford-st-flagship-store\/#respond\"]}],\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/in-pictures-hugo-boss-new-oxford-st-flagship-store\/\",\"url\":\"https:\/\/www.theindustry.fashion\/in-pictures-hugo-boss-new-oxford-st-flagship-store\/\",\"name\":\"In Pictures: Hugo Boss' new Oxford St flagship store - 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