{"id":210503,"date":"2022-06-20T09:00:01","date_gmt":"2022-06-20T08:00:01","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=210503"},"modified":"2022-06-20T18:56:14","modified_gmt":"2022-06-20T17:56:14","slug":"bershka-teams-up-with-dressx-and-smiley-for-phygital-collection","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/bershka-teams-up-with-dressx-and-smiley-for-phygital-collection\/","title":{"rendered":"Bershka teams up with DressX and Smiley for phygital collection"},"content":{"rendered":"

Fashion-tech company DressX is teaming up with Bershka<\/a><\/span> and Smiley on the launch of a fashion collection which can be purchased both physically and digitally.<\/strong><\/p>\n

The physical collection features the iconic Smiley brand, which celebrates its 50th anniversary this year, and includes a matching loungewear set, T-shirts, crop tops, swimwear and accessories as well as a specially created fragrance.<\/p>\n

The partnership celebrates the launch of Bershka digital \"metalooks\", with the introduction of seven AR fashion pieces allowing the digital fashion community to browse and try on the collection first, on the DressX app.<\/p>\n\n\t\t