{"id":209667,"date":"2022-06-09T11:00:41","date_gmt":"2022-06-09T10:00:41","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=209667"},"modified":"2022-06-09T19:01:19","modified_gmt":"2022-06-09T18:01:19","slug":"kering-aims-to-double-ysl-sales-in-medium-term","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/kering-aims-to-double-ysl-sales-in-medium-term\/","title":{"rendered":"Kering aims to double YSL sales in medium term"},"content":{"rendered":"<p><strong>French luxury group <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/kering\/\" target=\"_blank\" rel=\"noopener\">Kering<\/a><\/span> has announced it hopes to double the sales of <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/yves-saint-laurent\/\" target=\"_blank\" rel=\"noopener\">Yves Saint Laurent<\/a><\/span> to \u00a34.2 billion (\u20ac5 billion) in the medium term.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Kering revealed customers, communication, products, operations and distribution are the key areas to nurture the future growth of Yves Saint Laurent. <strong>The group looks to expand YSL's global footprint<\/strong>, with America and Europe to remain \"highly relevant\" to the business and plans to increase focus on local customer growth and retention.<\/p>\n<p>For product,<strong> Kering aims to focus on leather goods<\/strong>, which makes up the majority of YSL's sales. The group also hopes to drive desire and narrative through ready-to-wear collections. Along with shoes as a \"second growth engine\".<\/p>\n<p>The expansion and optimisation of production <span style=\"font-size: 17.928px;\">categories<\/span> will also help to support growth and protect margins.<\/p>\n<p>Additionally, <strong>Kering emphasised its ambitions across sustainability<\/strong> under its climate change, biodiversity animal welfare, people in the supply chain and circular innovation pillars. This includes the launch of animal-free fur from Autumn 2022.<\/p>\n<p>In the first quarter of 2022, Kering's group revenue totalled \u00a34.1 billion (\u20ac4.9 billion). Revenue from Yves Saint Laurent rose by 43% to \u00a3627 million (\u20ac739 million), with sales in directly operated stores up 49% and double-digit growth in all product categories.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":100,"featured_media":129266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,10585,6],"tags":[11222,10046,9727,10071],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kering aims to double YSL sales in medium term - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"French luxury group Kering has announced it hopes to double the sales of Yves Saint Laurent to \u00a34.2 billion (\u20ac5 billion) in the medium term. 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