{"id":209588,"date":"2022-06-08T10:04:30","date_gmt":"2022-06-08T09:04:30","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=209588"},"modified":"2022-06-08T18:16:19","modified_gmt":"2022-06-08T17:16:19","slug":"reiss-launches-collaboration-collection-with-oliver-cheshires-che","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/reiss-launches-collaboration-collection-with-oliver-cheshires-che\/","title":{"rendered":"Reiss launches collaboration collection with Oliver Cheshire\u2019s Ch\u00e9"},"content":{"rendered":"

Reiss<\/span><\/a> has today launched its much anticipated 26-piece capsule collaboration collection with fashion model Oliver Cheshire\u2019s Ch\u00e9 brand, tapping in to \u201cluxury holiday wear\u201d with sustainability at the forefront.<\/strong><\/p>\n

The design teams from both brands have come together to create a joint take on Cuban-collar shirts, knitted polos, swim shorts \u2013 made from 100% recycled nylon, T-shirts and tracksuits.<\/p>\n

Cheshire, who is the Creative Director and Founder of Ch\u00e9, said: \u201cFor me, it\u2019s about more than just two logos on a T-shirt. I wanted this to be about the fabrics, the technology, and the synergy of the two brands. Plus, I love\u00a0Reiss\u00a0knitwear, so we\u2019ve been able to merge well.\u201d<\/p>\n\n\t\t