{"id":209383,"date":"2022-06-07T12:00:35","date_gmt":"2022-06-07T11:00:35","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=209383"},"modified":"2022-06-07T19:24:51","modified_gmt":"2022-06-07T18:24:51","slug":"the-o2-appoints-ex-sky-marketing-director-to-reimagine-the-customer-experience","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/the-o2-appoints-ex-sky-marketing-director-to-reimagine-the-customer-experience\/","title":{"rendered":"The O2 appoints ex-Sky Marketing Director to 'reimagine the customer experience'"},"content":{"rendered":"<p><strong>AEG has announced the appointment of former Sky Marketing Director Robbie Balfour as Director of Marketing &amp; Brand for London's The O2.<\/strong><!--more--><\/p>\n<p>The company said Balfour will lead the marketing strategy across the venue, which includes the 20,000 capacity arena, <a href=\"https:\/\/www.theindustry.fashion\/the_directory\/icon-outlet-at-the-o2\/\"><span style=\"color: #ff0000;\">Icon Outlet<\/span><\/a>, Up at The O2 and the Entertainment District. He will work alongside the venue\u2019s VP and General Manager Steve Sayer to \u201creimagine the customer experience\u201d.<\/p>\n<p>Balfour joins AEG with over a decade of marketing experience including Sky Sports and Sky Movies Marketing Director and Head of Marketing for Puma UK and Ireland.<\/p>\n<p>In its fifteenth year, The O2 is expected to host more than 200 events including shows by acts such as Dua Lipa, Little Mix, Billie Eilish, Queen + Adam Lambert and Kings of Leon. Icon Outlet has <a href=\"https:\/\/www.theindustry.fashion\/icon-outlet-at-the-o2-to-fully-re-open-following-storm-eunice-damage\/\"><span style=\"color: #ff0000;\">recently welcomed menswear tailoring brand Skopes and accessories brand Claire's.\u00a0\u00a0<\/span><\/a><\/p>\n<p>Speaking about the appointment, Steve Sayer said: \u201cAs we continue to rebuild following the challenges of the past few years, our focus is very much on looking ahead at how we can continue to wow our customers \u2013 from gig-goers to diners and shoppers \u2013 and marketing plays a crucial role in this. It\u2019s a big year for The O2 as we celebrate 15 years of the venue, and we\u2019re thrilled to welcome Robbie to the team to help drive our iconic brand forward into the next phase.\u201d<\/p>\n<p>Robbie Balfour added: \u201cI\u2019m delighted to be joining The O2 at such an exciting time for the business. The opportunity to extend The O2 arena\u2019s world-class reputation and build on the work that the team have already done in positioning The O2 as a must-visit destination, with outlet shopping and the wider entertainment and F&amp;B offerings is huge, and something I\u2019m excited to help shape.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":209389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,20822,10494],"tags":[15841,13286,16695,10160,35,19519,13285],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The O2 appoints ex-Sky Marketing Director to &#039;reimagine the customer experience&#039; - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"AEG has announced the appointment of former Sky Marketing Director Robbie Balfour as Director of Marketing &amp; Brand for London&#039;s The O2. The company\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/the-o2-appoints-ex-sky-marketing-director-to-reimagine-the-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The O2 appoints ex-Sky Marketing Director to &#039;reimagine the customer experience&#039; - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"AEG has announced the appointment of former Sky Marketing Director Robbie Balfour as Director of Marketing &amp; Brand for London&#039;s The O2. The company\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/the-o2-appoints-ex-sky-marketing-director-to-reimagine-the-customer-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-07T11:00:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-07T18:24:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/THEO2o.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Shearsmith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Shearsmith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/the-o2-appoints-ex-sky-marketing-director-to-reimagine-the-customer-experience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/the-o2-appoints-ex-sky-marketing-director-to-reimagine-the-customer-experience\/\"},\"author\":{\"name\":\"Tom Shearsmith\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\"},\"headline\":\"The O2 appoints ex-Sky Marketing Director to 'reimagine the customer experience'\",\"datePublished\":\"2022-06-07T11:00:35+00:00\",\"dateModified\":\"2022-06-07T18:24:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/the-o2-appoints-ex-sky-marketing-director-to-reimagine-the-customer-experience\/\"},\"wordCount\":307,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"appointment\",\"ICON Outlet\",\"ICON Outlet at the O2\",\"London\",\"Retail\",\"Steve Sayer\",\"The O2\"],\"articleSection\":{\"1\":\"News &amp; Insight\",\"2\":\"People\",\"3\":\"Retail &amp; Etail\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/the-o2-appoints-ex-sky-marketing-director-to-reimagine-the-customer-experience\/#respond\"]}],\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/the-o2-appoints-ex-sky-marketing-director-to-reimagine-the-customer-experience\/\",\"url\":\"https:\/\/www.theindustry.fashion\/the-o2-appoints-ex-sky-marketing-director-to-reimagine-the-customer-experience\/\",\"name\":\"The O2 appoints ex-Sky Marketing Director to 'reimagine the customer experience' - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2022-06-07T11:00:35+00:00\",\"dateModified\":\"2022-06-07T18:24:51+00:00\",\"description\":\"AEG has announced the appointment of former Sky Marketing Director Robbie Balfour as Director of Marketing &amp; Brand for London's The O2. 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