{"id":208163,"date":"2022-05-23T11:30:40","date_gmt":"2022-05-23T10:30:40","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=208163"},"modified":"2022-05-23T18:53:07","modified_gmt":"2022-05-23T17:53:07","slug":"stella-mccartney-launches-100-limited-edition-fungi-leather-bags","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/stella-mccartney-launches-100-limited-edition-fungi-leather-bags\/","title":{"rendered":"Stella McCartney launches 100 limited edition fungi leather bags"},"content":{"rendered":"<p><strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/stella-mccartney\/\">Stella McCartney<\/a> <\/span>is due to sell 100 limited edition bags created from mycelium, the root-like structure of fungi, marking the first of future commercial mycelium product offerings.\u00a0<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The brand said that the launch of the Frayme Mylo bag marks a progression for vegan material innovation for fashion, and forms <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/stella-mccartney-launches-fungi-inspired-campaign-with-aoi-yamada\/\">part of the brands wider Summer 2022 campaign titled Fashion Fungi, and takes a \"psychedelic trip into nature.\"\u00a0<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\">The Frayme bag, launching\u00a01 July 2022, was first introduced during the brand\u2019s Summer 2022 runway show in October 2021 at Paris Fashion Week, and will be <strong>sold in limited run of 100 numbered bags.<\/strong><\/span><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-208163 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/05\/Stella-McCartney.jpg\" class=\"attachment-full size-full\" alt=\"Stella McCartney\" aria-describedby=\"gallery-1-208174\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/05\/Stella-McCartney.jpg 1920w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/05\/Stella-McCartney-300x169.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/05\/Stella-McCartney-1024x576.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/05\/Stella-McCartney-768x432.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/05\/Stella-McCartney-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-208174'>\n\t\t\t\tStella McCartney's new Frayme Mylo bag made of mycellium leather\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>The Frayme was created in partnership with the creators of Mylo leather, Bolt Threads, with which Stella McCartney has been collaborating since in 2017. <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/stella-mccartney-launches-the-future-of-fashion-material-innovation-exhibit-at-cop26\/\">Recent pieces of their partnership were exhibited in the designer's \"Future of Fashion\" material innovation exhibit at last year's COP26.<\/a> <\/span><\/p>\n<p>The Frayme Mylo was inspired by the Falabella tote bag and includes an oversized recyclable aluminium chain strap that runs around the bag as well as a zamac statement medallion. It was crafted by artisans who were trained to work with the mycelium-based alternative to animal leather.<\/p>\n<p>Dan Widmaier, Founder &amp; CEO, Bolt Threads commented: \u201cIt\u2019s been an honour to partner so closely with Stella and her team as they break new ground in luxury fashion with Mylo.<\/p>\n<p>\"Their category defining leadership of animal-free fashion and championship of sustainable materials is paving a path forward towards a more responsible fashion industry. <strong>Bringing the first-ever luxury bag made from Mylo to market is a massive milestone for conscientious consumers,<\/strong> the biomaterials industry, and the future of luxury fashion.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":208167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,6,12969],"tags":[17658,17656,23823,9697],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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