{"id":208114,"date":"2022-05-23T10:45:06","date_gmt":"2022-05-23T09:45:06","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=208114"},"modified":"2022-05-23T18:53:46","modified_gmt":"2022-05-23T17:53:46","slug":"hm-opens-doors-to-relocated-store-at-glasgows-braehead-shopping-centre","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/hm-opens-doors-to-relocated-store-at-glasgows-braehead-shopping-centre\/","title":{"rendered":"H&M opens doors to relocated store at Glasgow's Braehead Shopping Centre"},"content":{"rendered":"

H&M<\/span><\/a> has now opened its new 17,000 sq ft store at Braehead Shopping Centre<\/a><\/span> in Glasgow, a ground floor relocation from its previous unit, on a new 10-year lease.<\/strong><\/p>\n

The upgraded store comes as the retailer steps up investment in both its physical and digital stores, with a renewed focus on the integrated customer experience, as well as sustainability.<\/p>\n

The new store includes H&M\u2019s Garment Collection and Recycling service, which allows customers to donate any unwanted clothes and textiles, by any brand, while shopping in-store. All items are recycled, with none going to landfill, and customers are rewarded through Conscious Points and digital vouchers.<\/p>\n

To celebrate the opening, H&M will collaborate with Glasgow-based talent and businesses over the coming months, for a series of in-store events and projects.<\/p>\n\n\t\t