{"id":206604,"date":"2022-05-10T12:00:11","date_gmt":"2022-05-10T11:00:11","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=206604"},"modified":"2022-05-10T19:28:21","modified_gmt":"2022-05-10T18:28:21","slug":"schuh-launches-first-ever-customer-loyalty-programme","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/schuh-launches-first-ever-customer-loyalty-programme\/","title":{"rendered":"Schuh launches first-ever customer loyalty programme"},"content":{"rendered":"<p><strong>Fashion footwear retailer <a href=\"https:\/\/www.theindustry.fashion\/the_directory\/schuh\/\"><span style=\"color: #ff0000;\">Schuh<\/span><\/a> has launched its first-ever customer loyalty programme, The Schuh Club.<\/strong><br \/>\n<!--more--><\/p>\n<p>In partnership with Salesforce, Schuh is the first customer globally to launch a programme on its new Loyalty Management technology.<\/p>\n<p>The Schuh Club offers members the opportunity to earn points as they shop, both in-store and online. Schuh Club points are then converted into money off rewards and automatically sent to customers to spend on their next purchase. Points will also give members exclusive access to promotions and events.<\/p>\n<p>Schuh aims to reduce one-time purchases and increase average order value by recognising and rewarding customers through its loyalty programme.<\/p>\n<p>The loyalty scheme will also provide Schuh further insight into customers\u2019 shopping behaviour and seamlessly tie in-store transactions to a customer via the unique digital Schuh Club\u00a0member ID \u2013 downloaded to the customer\u2019s phone wallet. In return, Schuh can deliver increased personalisation and an enhanced customer experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":206682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494,10497],"tags":[9875,23031,14403,35,23738,14090],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Schuh launches first-ever customer loyalty programme - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Fashion footwear retailer Schuh has launched its first-ever customer loyalty programme, The Schuh Club. In partnership with Salesforce, Schuh is the first\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/schuh-launches-first-ever-customer-loyalty-programme\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schuh launches first-ever customer loyalty programme - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Fashion footwear retailer Schuh has launched its first-ever customer loyalty programme, The Schuh Club. In partnership with Salesforce, Schuh is the first\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/schuh-launches-first-ever-customer-loyalty-programme\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-10T11:00:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-10T18:28:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/05\/Schuh-01-1024x576.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jeremy Lim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeremy Lim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/schuh-launches-first-ever-customer-loyalty-programme\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/schuh-launches-first-ever-customer-loyalty-programme\/\"},\"author\":{\"name\":\"Jeremy Lim\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/4dd7ad065db32a329c6920ab21076de9\"},\"headline\":\"Schuh launches first-ever customer loyalty programme\",\"datePublished\":\"2022-05-10T11:00:11+00:00\",\"dateModified\":\"2022-05-10T18:28:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/schuh-launches-first-ever-customer-loyalty-programme\/\"},\"wordCount\":157,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Footwear\",\"loyalty programme\",\"Online retail\",\"Retail\",\"salesforce\",\"Schuh\"],\"articleSection\":{\"1\":\"News &amp; Insight\",\"2\":\"Retail &amp; Etail\",\"3\":\"Tech &amp; Media\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/schuh-launches-first-ever-customer-loyalty-programme\/#respond\"]}],\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/schuh-launches-first-ever-customer-loyalty-programme\/\",\"url\":\"https:\/\/www.theindustry.fashion\/schuh-launches-first-ever-customer-loyalty-programme\/\",\"name\":\"Schuh launches first-ever customer loyalty programme - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2022-05-10T11:00:11+00:00\",\"dateModified\":\"2022-05-10T18:28:21+00:00\",\"description\":\"Fashion footwear retailer Schuh has launched its first-ever customer loyalty programme, The Schuh Club. 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