{"id":205760,"date":"2022-04-29T10:15:14","date_gmt":"2022-04-29T09:15:14","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=205760"},"modified":"2022-04-29T18:38:10","modified_gmt":"2022-04-29T17:38:10","slug":"versace-and-fendi-to-launch-collaborative-collection-on-12-may","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/versace-and-fendi-to-launch-collaborative-collection-on-12-may\/","title":{"rendered":"Versace and Fendi to launch collaborative collection in May 2022"},"content":{"rendered":"

Fendi<\/a><\/span> and Versace<\/a><\/span> have announced the release of their debut collaboration on 12 May, alongside a dedicated campaign.<\/strong><\/p>\n

First unveiled during the SS22 show season at Milan Fashion Week, 'Fendance', <\/strong>sees Creative Directors Kim Jones and Donatella Versace swap creative roles and taking over each other\u2019s houses.<\/p>\n

The full collection will be available through ten pop-ups in cities including London, Paris, Tokyo, New York and Dubai, as well as a series of global events.<\/p>\n

The collection will also be divided between Fendi's and Versace's online and retail boutiques, with Fendi offering the Versace by Fendi collection, and the Fendi by Versace styles available at Versace boutiques and the brand\u2019s online store. A joint Fendace capsule will also be available from both fashion houses.<\/p>\n

The Versace by Fendi collection features its signature safety pins and bold Baroque prints on super short dresses, tops and swimsuits as well as sheared fake furs with the Fendi squares and Versace print cut into them, and totes with the Medusa head.<\/p>\n

Versace drew inspiration from the archives of Fendi, with short short minis covered in the Fendi logo, mesh dresses, a \u201970s denim pantsuit with bell-bottoms.<\/p>\n

Commenting on the collaboration, Donatella Versace, Chief Creative Officer of Versace told WWD: \"The campaign captures the same sense of friendship and energy we had when we were designing the collection. Kim is a visionary designer and innovator. To me, Fendace will always mean love.\"<\/p>\n

Kim Jones, Fendi\u2019s Artistic Director of Couture and Womenswear added: \"It\u2019s a swap rather than a collaboration and, most of all, it is done out of friendship. It is the beauty of togetherness after time apart and a celebration of women who have inspired me so much.\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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