{"id":205302,"date":"2022-04-26T10:38:04","date_gmt":"2022-04-26T09:38:04","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=205302"},"modified":"2022-04-26T18:58:10","modified_gmt":"2022-04-26T17:58:10","slug":"stella-mccartney-launches-fungi-inspired-campaign-with-aoi-yamada","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/stella-mccartney-launches-fungi-inspired-campaign-with-aoi-yamada\/","title":{"rendered":"Stella McCartney launches fungi inspired campaign with Aoi Yamada"},"content":{"rendered":"<p><strong>As part of <a href=\"https:\/\/www.theindustry.fashion\/the_directory\/stella-mccartney\/\"><span style=\"color: #ff0000;\">Stella McCartney<\/span><\/a>'s summer 2022 campaign, titled \u2018Mushrooms are the Future\u2019, Japanese dancer Aoi Yamada has shot a photo series in a park surrounded by mushrooms in Japan.<\/strong><!--more--><\/p>\n<p>The summer 2022 campaign takes a psychedelic trip into nature, grounded in the notion that mushrooms connect us all. British mycologist and Entangled Life author Merlin Sheldrake helps to tell the interwoven story of mushrooms and humanity \u2013 bridging our species\u2019 past and providing hope for our planet\u2019s future.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/f323iqDpkZc\" width=\"100%\" height=\"560\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>The ready-to-wear and accessories collection evokes sensual femininity, with sweeping fringe trousers, shrunken waistcoats and dresses in hand-drawn mushrooms prints on light organdie, with piped sculptural necklines. The collection\u2019s palette pulls heavily from nature, blending energetic brightness with earthiness tones.<\/p>\n<p>The collection is leather, feather and fur free and features recycled polyester and elastane, regenerated nylon, organic cotton and linen, forest-friendly viscose, responsible and traceable wool from regenerative farms, solvent-free PU, Alter Mat, jersey made from Refibra recycled garment fibres, cupro and Recycrom dye using recycled textile waste on organic cotton denim.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-205302 gallery-columns-3 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/stella-mccartney-launches-fungi-inspired-campaign-with-aoi-yamada\/sma4\/'><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/SMA4.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/SMA4.jpg 1080w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/SMA4-169x300.jpg 169w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/SMA4-576x1024.jpg 576w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/SMA4-768x1365.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/SMA4-864x1536.jpg 864w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/stella-mccartney-launches-fungi-inspired-campaign-with-aoi-yamada\/sma2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/SMA2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/SMA2.jpg 1080w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/SMA2-169x300.jpg 169w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/SMA2-576x1024.jpg 576w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/SMA2-768x1365.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/SMA2-864x1536.jpg 864w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.theindustry.fashion\/stella-mccartney-launches-fungi-inspired-campaign-with-aoi-yamada\/sma3\/'><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/SMA3.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/SMA3.jpg 1080w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/SMA3-169x300.jpg 169w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/SMA3-576x1024.jpg 576w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/SMA3-768x1365.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/SMA3-864x1536.jpg 864w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Among summer 2022\u2019s exclusive collaborations are experiences with world-renowned chefs, exploring mushrooms\u2019 potential as a sustainable and nutritious vegan food source. The campaign will be soundtracked by musician and composer Cosmo Sheldrake, creating otherworldly synthesiser music from the tones of fungi growing. British heritage fabrics house Cole &amp; Son will also be reinterpreting mushroom prints from the collection emblazoned on a luxury wallpaper.<\/p>\n<p>The collection is available in Stella McCartney stores, online and with selected retailers worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":205368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6],"tags":[23671,20876,9697,4039,14311,10017],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stella McCartney launches fungi inspired campaign with Aoi Yamada - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"As part of Stella McCartney&#039;s summer 2022 campaign, titled \u2018Mushrooms are the Future\u2019, Japanese dancer Aoi Yamada has shot a photo series in a park\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/stella-mccartney-launches-fungi-inspired-campaign-with-aoi-yamada\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stella McCartney launches fungi inspired campaign with Aoi Yamada - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"As part of Stella McCartney&#039;s summer 2022 campaign, titled \u2018Mushrooms are the Future\u2019, Japanese dancer Aoi Yamada has shot a photo series in a park\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/stella-mccartney-launches-fungi-inspired-campaign-with-aoi-yamada\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-26T09:38:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-26T17:58:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/SMA1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Shearsmith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Shearsmith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/stella-mccartney-launches-fungi-inspired-campaign-with-aoi-yamada\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/stella-mccartney-launches-fungi-inspired-campaign-with-aoi-yamada\/\"},\"author\":{\"name\":\"Tom Shearsmith\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\"},\"headline\":\"Stella McCartney launches fungi inspired campaign with Aoi Yamada\",\"datePublished\":\"2022-04-26T09:38:04+00:00\",\"dateModified\":\"2022-04-26T17:58:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/stella-mccartney-launches-fungi-inspired-campaign-with-aoi-yamada\/\"},\"wordCount\":261,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"mushroom\",\"SS22\",\"Stella McCartney\",\"Sustainability\",\"Sustainable Fashion\",\"womenswear\"],\"articleSection\":{\"0\":\"Brands &amp; 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