{"id":205257,"date":"2022-04-26T08:00:47","date_gmt":"2022-04-26T07:00:47","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=205257"},"modified":"2022-04-26T18:58:41","modified_gmt":"2022-04-26T17:58:41","slug":"freemans-announces-six-figure-loose-women-tv-sponsorship","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/freemans-announces-six-figure-loose-women-tv-sponsorship\/","title":{"rendered":"Freemans announces six-figure Loose Women TV sponsorship"},"content":{"rendered":"<p><strong>Digital department store Freemans has announced a new two-year partnership with ITV\u2019s Loose Women, launching on TV from 2 May 2022<\/strong>.<\/p>\n<p><!--more--><\/p>\n<p>The exclusive cross-platform sponsorship represents a first for the brand and will <strong>deliver idents at the start, during and end of each episode<\/strong> of the lunchtime show. The deal will also see a <strong>\u2018proud to sponsor\u2019 messages on Freemans\u2019 owned channels<\/strong> and sponsorship bumpers across the ITV Hub and Loose Women digital sites.<\/p>\n<p>Idents around the show will be voiced by show panellist Nadia Sawalha.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-205262\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/Loose-Women-end-frame.jpg\" alt=\"\" width=\"2542\" height=\"1426\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/Loose-Women-end-frame.jpg 2542w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/Loose-Women-end-frame-300x168.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/Loose-Women-end-frame-1024x574.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/Loose-Women-end-frame-768x431.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/Loose-Women-end-frame-1536x862.jpg 1536w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/Loose-Women-end-frame-2048x1149.jpg 2048w\" sizes=\"(max-width: 2542px) 100vw, 2542px\" \/><\/p>\n<p>T<strong>he sponsorship announcement<\/strong> <strong>follows a complete refresh of the brand over the last 18 months<\/strong>\u00a0across its online experience, delivery promise and product offering.<\/p>\n<p>Richard Cristofoli, Chief Customer Officer at Freemans, said: \u201cThe sponsorship is an indication of a more holistic approach to communicating what the Freemans brand represents today and will compliment other through the line activity including, paid social, elevated ad campaigns, digital and PR across the coming season. We\u2019re incredibly excited and proud to be working with the team at Loose Women and ITV.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":100,"featured_media":205261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,6,10497],"tags":[16291,9816,9866,16418,23666,15660],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Freemans announces six-figure Loose Women TV sponsorship - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Digital department store Freemans has announced a new two-year partnership with ITV\u2019s Loose Women, launching on TV from 2 May 2022. 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