{"id":204329,"date":"2022-04-19T15:00:15","date_gmt":"2022-04-19T14:00:15","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=204329"},"modified":"2022-04-19T21:02:58","modified_gmt":"2022-04-19T20:02:58","slug":"stradivarius-and-marni-moves-in-the-metaverse","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/stradivarius-and-marni-moves-in-the-metaverse\/","title":{"rendered":"Stradivarius and Marni: Moves in the metaverse"},"content":{"rendered":"

Stradivarius<\/a><\/span> and Marni have made moves in the metaverse this week, experimenting with new, innovative and immersive ways to engage with customers digitally.<\/strong><\/p>\n

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Following the success of the first metaverse fashion week last month<\/a><\/span>, which saw the likes of Tommy Hilfiger and Dolce & Gabbana participate and showcase their their wearable collections, digital spaces, and breakthrough activations, new brands have entered the foray of the digital fashion universe.<\/p>\n

While Stradivarius ventures into accessible digital fashion, Marni taps into a new concept called \"meta-commerce\", which allows fans to buy real life goods in the metaverse - and that was discussed by Lead Curator<\/span> of the inaugural Metaverse Fashion Week, David Cash, discussed in an interview with TheIndustry.fashion.<\/span><\/a><\/p>\n

Stradivarius<\/strong><\/p>\n

\"Stradivarius\"<\/p>\n

Inditex-owned youth brand Stradivarius has followed into the footsteps of its sister brand\u00a0Zara<\/a><\/span> and has ventured into the metaverse with a digital fashion collection. This marks the first in a line of new digital fashion \"drops\" that the brand is planning to release via its app. This inaugural collection is called Drop 1: Blueming and features florals and denim in a \"sensual female wonderland\". The collection is available to customers across the UK and Europe markets including Ireland, Spain, Germany, France, Italy, Poland, Portugal, Austria, Denmark, Greece, Sweden and more.<\/p>\n

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A post shared by Stradivarius (@stradivarius)<\/a><\/p>\n<\/div>\n<\/blockquote>\n