{"id":204247,"date":"2022-04-20T11:36:20","date_gmt":"2022-04-20T10:36:20","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=204247"},"modified":"2022-04-20T19:07:33","modified_gmt":"2022-04-20T18:07:33","slug":"ai-powered-in-house-brand-8-by-yoox-launches-africa-focused-collections","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/ai-powered-in-house-brand-8-by-yoox-launches-africa-focused-collections\/","title":{"rendered":"AI-powered in-house brand 8 by Yoox launches Africa-focused collections"},"content":{"rendered":"<p><strong>Online off-price giant <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/yoox\/\">YOOX<\/a><\/span> is launching Africa-focused collections for its in-house brand <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/yoox-unveils-its-ai-powered-own-label-8\/\">8 By Yoox, which is powered by AI.<\/a><\/span><\/strong><\/p>\n<p><!--more--><\/p>\n<p>The series of capsule collections is called Tales of Africa and forms part of <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/yoox-net-a-porter-group\/\">Yoox Net-A-Porter<\/a><\/span>'s 2030 sustainability strategy. The capsules will be created by six designers from the African continent and are meant to combine \"local know-how with the aesthetics of 8 by YOOX\".<\/p>\n<p>The project was created in partnership with Lago54, a European agency dedicated to promoting exclusively African fashion designers.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-204247 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1147\" height=\"1600\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/FASO_030_RGB.jpg\" class=\"attachment-full size-full\" alt=\"Yoox 8 Tales of Africa\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/FASO_030_RGB.jpg 1147w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/FASO_030_RGB-215x300.jpg 215w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/FASO_030_RGB-734x1024.jpg 734w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/FASO_030_RGB-768x1071.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/FASO_030_RGB-1101x1536.jpg 1101w\" sizes=\"(max-width: 1147px) 100vw, 1147px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1147\" height=\"1600\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/RGB_KENTE_032.png\" class=\"attachment-full size-full\" alt=\"Yoox 8 Tales of Africa\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/RGB_KENTE_032.png 1147w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/RGB_KENTE_032-215x300.png 215w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/RGB_KENTE_032-734x1024.png 734w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/RGB_KENTE_032-768x1071.png 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/RGB_KENTE_032-1101x1536.png 1101w\" sizes=\"(max-width: 1147px) 100vw, 1147px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>The collections will include ready-to-wear garments, bags, accessories and footwear, featuring the specialist techniques of the six designers, including Imane Ayissi who will showcase the national fabric of Burkina Faso and Estelle Yomeda who has created a collection of bags and sandals that use bazin fabrics and vegetable leathers. Adhiambo Mula-Lauwers, Reggi Xaba, Teta Isibo and Nkwo Onwuka are also involved.<\/p>\n<p>The Tales of Africa project will launch exclusively on Yoox from the beginning of May.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-204247 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1147\" height=\"1600\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/RGB_BEADS_VERT.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/RGB_BEADS_VERT.jpg 1147w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/RGB_BEADS_VERT-215x300.jpg 215w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/RGB_BEADS_VERT-734x1024.jpg 734w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/RGB_BEADS_VERT-768x1071.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/RGB_BEADS_VERT-1101x1536.jpg 1101w\" sizes=\"(max-width: 1147px) 100vw, 1147px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1147\" height=\"1600\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/tie_dye_2_RGB.jpg\" class=\"attachment-full size-full\" alt=\"Yoox 8 Tales of Africa\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/tie_dye_2_RGB.jpg 1147w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/tie_dye_2_RGB-215x300.jpg 215w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/tie_dye_2_RGB-734x1024.jpg 734w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/tie_dye_2_RGB-768x1071.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/tie_dye_2_RGB-1101x1536.jpg 1101w\" sizes=\"(max-width: 1147px) 100vw, 1147px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Giovanni Fedel, Head of Own Label at YOOX commented: \u201cTales of Africa is an important project for 8 by Yoox, which increasingly aspires to be an inclusive platform that gives voice to talent from all corners of the world. We are delighted to be able to integrate these pieces into our collection and make them dialogue in an authentic way to express a global and contemporary style.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":204528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,6,12973],"tags":[23605,10449,9775,21755],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI-powered in-house brand 8 by Yoox launches Africa-focused collections - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Online off-price giant YOOX is launching Africa-focused collections for its in-house brand 8 By Yoox, which is powered by AI. 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