{"id":203873,"date":"2022-04-12T11:22:00","date_gmt":"2022-04-12T10:22:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=203873"},"modified":"2022-04-12T18:45:17","modified_gmt":"2022-04-12T17:45:17","slug":"ganni-launches-re-sale-platform-as-its-expands-repeat-initiative","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/ganni-launches-re-sale-platform-as-its-expands-repeat-initiative\/","title":{"rendered":"Ganni launches re-sale platform as its expands REPEAT initiative"},"content":{"rendered":"
Danish fashion brand Ganni<\/a><\/span> has launched a peer-to-peer resale platform that allows customers to buy and sell pre-loved styles across Scandinavia and the UK.<\/strong><\/p>\n <\/p>\n Integrating resale into its website is part of Ganni's REPEAT initiative, which it first launched in 2019 with a rental platform. The new platform will expand its second hand world, now giving customers the option to buy pre-loved garments in its Copenhagen store, rent clothing online, or participate in the marketplace.<\/p>\n \"Our mission is to reduce waste and help close the loop in the fashion industry. We won\u2019t pretend fashion is sustainable, and we know that we still have a long way to go when it comes to developing a circular textile economy, but we believe that together, we can help close the loop,\" Ganni said on its website.<\/p>\n It added that its technology helps sellers on its new platform to quickly set their price and after they have sold an item they can choose between a bank transfer or a 20% purchase credit that can be used on its e-commerce website.<\/p>\n Reffstrup also highlighted that the fashion brand was taking a holistic view at sustainability. Last November the brand partnered with clothing alterations and repair app Sojo, offering tailoring and alterations serviced to its community.<\/a><\/span><\/p>\n Earlier that same month had also announced that it would expand its sustainability efforts by partnering with circular fashion and textile technology group, Infinited Fiber Company.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":" […]<\/p>\n","protected":false},"author":103,"featured_media":203877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,6,12969],"tags":[12557,18737,13742,23580],"acf":[],"yoast_head":"\n