{"id":202963,"date":"2022-04-06T08:00:16","date_gmt":"2022-04-06T07:00:16","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=202963"},"modified":"2022-04-06T16:56:50","modified_gmt":"2022-04-06T15:56:50","slug":"personalisation-platform-dynamic-yield-favoured-by-frasers-group-is-acquired-by-mastercard","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/personalisation-platform-dynamic-yield-favoured-by-frasers-group-is-acquired-by-mastercard\/","title":{"rendered":"Personalisation consumer experiences platform Dynamic Yield acquired by Mastercard"},"content":{"rendered":"<p><strong>Personalisation platform Dynamic Yield, which is favoured by brands including <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/frasers-group\/\">Frasers Group<\/a><\/span>, <span style=\"color: #ff0000;\">Decathlon<\/span> and <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/moss-bros\/\">Moss Bros<\/a><\/span>, has been acquired by payment provider Mastercard.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><strong>The acquisition sees Mastercard continue its evolution of services<\/strong>, reaching far beyond supporting consumer cards and accelerating broader payment adoption.<\/p>\n<p>Dynamic helps its portfolio of more than 400 brands, which also includes <strong>Skims, Sephora, Lacoste and Forever21<\/strong>, to deliver personalised consumer experiences through individualised product recommendations, offers, and content based on a range of factors - including past purchases, page views and customer affinity profile information.<\/p>\n<p>For shoe retailer Office, for example, Dynamic achieved an 8.6% increase in add-to-cart rate by using its technology.<\/p>\n<p>Mastercard purchased the platform from McDonald\u2019s, which integrated the company's decision technology into its drive-thrus and ordering kiosks in several markets around the world.<\/p>\n<p>Raj Seshadri, President of Data &amp; Services, Mastercard said: \u201cEvery day, we safely connect billions of people with their favourite merchants, brands and banks all around the world.<\/p>\n<p>\"Undoubtedly, consumers are hungry for highly relevant, right-place, right-time experiences. We\u2019re delighted to welcome the talented Dynamic Yield team to Mastercard. Together, we\u2019ll extend our consumer engagement services to meet that demand and help more brands create stronger connections across channels.\u201d<\/p>\n<p>Ori Bauer, Dynamic Yield CEO, added: \u201cTogether with Mastercard, we can put the notion of one-size-fits-all marketing in the rear view for good. Consumers are seeking truly personalised experiences, and brands that don\u2019t adapt risk being left behind.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":202971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494,10497],"tags":[15124,23525,20479,11034,12193,10426],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personalisation consumer experiences platform Dynamic Yield acquired by Mastercard - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Personalisation platform Dynamic Yield, which is favoured by brands including Frasers Group, Decathlon and Moss Bros, has been acquired by payment\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/personalisation-platform-dynamic-yield-favoured-by-frasers-group-is-acquired-by-mastercard\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personalisation consumer experiences platform Dynamic Yield acquired by Mastercard - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Personalisation platform Dynamic Yield, which is favoured by brands including Frasers Group, Decathlon and Moss Bros, has been acquired by payment\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/personalisation-platform-dynamic-yield-favoured-by-frasers-group-is-acquired-by-mastercard\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-06T07:00:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-06T15:56:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/04\/Dynamic-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Camilla Rydzek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Camilla Rydzek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/personalisation-platform-dynamic-yield-favoured-by-frasers-group-is-acquired-by-mastercard\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/personalisation-platform-dynamic-yield-favoured-by-frasers-group-is-acquired-by-mastercard\/\"},\"author\":{\"name\":\"Camilla Rydzek\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/ee7712a633457a19b42286f46d5aebd4\"},\"headline\":\"Personalisation consumer experiences platform Dynamic Yield acquired by Mastercard\",\"datePublished\":\"2022-04-06T07:00:16+00:00\",\"dateModified\":\"2022-04-06T15:56:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/personalisation-platform-dynamic-yield-favoured-by-frasers-group-is-acquired-by-mastercard\/\"},\"wordCount\":249,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Decathlon\",\"Dynamic Yield\",\"Fraser Group\",\"Mastercard\",\"McDonald's\",\"Moss Bros\"],\"articleSection\":{\"1\":\"News &amp; Insight\",\"2\":\"Retail &amp; Etail\",\"3\":\"Tech &amp; Media\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/personalisation-platform-dynamic-yield-favoured-by-frasers-group-is-acquired-by-mastercard\/#respond\"]}],\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/personalisation-platform-dynamic-yield-favoured-by-frasers-group-is-acquired-by-mastercard\/\",\"url\":\"https:\/\/www.theindustry.fashion\/personalisation-platform-dynamic-yield-favoured-by-frasers-group-is-acquired-by-mastercard\/\",\"name\":\"Personalisation consumer experiences platform Dynamic Yield acquired by Mastercard - 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