The company was hammered by the pandemic, but it had also gone into COVID-19 in a weak spot following years of decline. It subsequently axed hundreds of jobs and raised \u00a3100 million to shore up its balance sheet.<\/p>\n
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Notably, Founder and Chief Executive Officer Ray Kelvin recently stepped away from his position after accusations of inappropriate behaviour. Kelvin is still a major shareholder in the business.<\/p>\n
Kelvin founded the business 30 years ago specialising in men's shirts and named it after his alter ego. It went on to become a global fashion and lifestyle brand offering menswear, womenswear, childrenswear, homewares, fragrance and watches among other categories, and was floated in 1997.<\/p>\n
Hargreaves Lansdown equity analyst Laura Hoy said: \u201cIt\u2019s unsurprising that management\u2019s not keen to give up the reins after a few difficult years. We\u2019re finally starting to see some greens shoots from the group\u2019s turnaround efforts now that formal occasions are back on the social calendar. However there\u2019s still a bumpy road ahead, with inflation weighing on customers\u2019 willingness to shell out for a new outfit.<\/p>\n
\u201cTed\u2019s prices are on the higher end of the spectrum, but not quite reaching into luxury, meaning its customers won\u2019t be immune to the cost-of-living squeeze and could start to slide down the value chain.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
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Ted Baker rejects \u00a3250m bid from private equity firm Sycamore - TheIndustry.fashion<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n