{"id":201642,"date":"2022-03-25T07:05:04","date_gmt":"2022-03-25T07:05:04","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=201642"},"modified":"2022-03-25T18:59:21","modified_gmt":"2022-03-25T18:59:21","slug":"clothing-supports-falling-retail-sales-in-february","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/clothing-supports-falling-retail-sales-in-february\/","title":{"rendered":"Clothing sales underpins falling retail sales in February"},"content":{"rendered":"<p><strong>Consumers returned to shopping for clothes again in February as parties restarted and offices reopened following the easing of Omicron restrictions.<\/strong><!--more--><\/p>\n<p>Data from the Office for National Statistics (ONS) shows that <strong>clothing sales jumped more than 13% during the month<\/strong>, bucking the overall trend across British retailers. <strong>Overall retail sector sales dropped by 0.3% in February<\/strong>, down from a rise of 1.9% in January.<\/p>\n<p>Heather Bovill, ONS Deputy Director for Surveys and Economic Indicators, commented: \u201cAfter a buoyant January, retail sales fell back a little last month. There was a notable decline for companies that predominantly trade online, following a strong performance over the festive and New Year period.<\/p>\n<p>\u201cMore socialising as well as many of us returning to the workplace meant a good month for clothing and department stores, with people looking to expand their wardrobes.<\/p>\n<p>\u201cHousehold goods and many other stores reported a decrease with feedback suggesting February\u2019s stormy weather could have had an impact, while increased travel following the lifting of England\u2019s Plan B restrictions at the end of January drove fuel sales above their pre-pandemic level for the first time.\u201d<\/p>\n<p>Commenting on today\u2019s ONS retail sales figures, Oliver Vernon-Harcourt, Head of Retail at Deloitte, said: \u201cFebruary\u2019s subdued retail sales reflect declining consumer confidence as price increases continue to erode consumer spending power. <strong>Rising inflation is coming at a time when retailers are still contending with supply chain disruptions and other cost pressures<\/strong>. The result is uncertainty for both consumers and retailers, who may be reconsidering how they will allocate their spend for the rest of the year.<\/p>\n<p>\u201cConsumer sentiment is likely to be challenged in the coming months as the cost of living rises. However, some consumers may be better positioned than others, in some cases through accumulated savings over the course of the pandemic. With price rises predominantly impacting essential categories, it is the low- and middle-income households that will be hit the hardest. Retailers will need to meet consumers\u2019 expectations through providing the right product ranges and availability.\u201d<\/p>\n<p>Dave Bruno, Director of Retail Market Insights at Aptos, added: \u201c<strong>As we look ahead, retailers should prepare for the months ahead by focusing on the one thing they can control: the customer experience.<\/strong> Retailers who empower shoppers with convenience, flexibility, transparency and timely communications throughout every journey will earn the confidence of their customers and thereby encourage more purchases, more often.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":201671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[20824,6,10494,20826],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Clothing sales underpins falling retail sales in February - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Consumers returned to shopping for clothes again in February as parties restarted and offices reopened following the easing of Omicron restrictions. Data\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/clothing-supports-falling-retail-sales-in-february\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clothing sales underpins falling retail sales in February - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Consumers returned to shopping for clothes again in February as parties restarted and offices reopened following the easing of Omicron restrictions. Data\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/clothing-supports-falling-retail-sales-in-february\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-25T07:05:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-25T18:59:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/03\/consumers0182.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Shearsmith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Shearsmith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/clothing-supports-falling-retail-sales-in-february\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/clothing-supports-falling-retail-sales-in-february\/\"},\"author\":{\"name\":\"Tom Shearsmith\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\"},\"headline\":\"Clothing sales underpins falling retail sales in February\",\"datePublished\":\"2022-03-25T07:05:04+00:00\",\"dateModified\":\"2022-03-25T18:59:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/clothing-supports-falling-retail-sales-in-february\/\"},\"wordCount\":404,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"articleSection\":{\"1\":\"Market Data\",\"2\":\"News &amp; Insight\",\"3\":\"Retail &amp; Etail\",\"4\":\"Retail Sales\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/clothing-supports-falling-retail-sales-in-february\/#respond\"]}],\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/clothing-supports-falling-retail-sales-in-february\/\",\"url\":\"https:\/\/www.theindustry.fashion\/clothing-supports-falling-retail-sales-in-february\/\",\"name\":\"Clothing sales underpins falling retail sales in February - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2022-03-25T07:05:04+00:00\",\"dateModified\":\"2022-03-25T18:59:21+00:00\",\"description\":\"Consumers returned to shopping for clothes again in February as parties restarted and offices reopened following the easing of Omicron restrictions. Data\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theindustry.fashion\/clothing-supports-falling-retail-sales-in-february\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theindustry.fashion\/clothing-supports-falling-retail-sales-in-february\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theindustry.fashion\/clothing-supports-falling-retail-sales-in-february\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theindustry.fashion\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Clothing sales underpins falling retail sales in February\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theindustry.fashion\/#website\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"name\":\"TheIndustry.fashion\",\"description\":\"Fashion news, insights, podcasts and events for professionals from across the fashion sector.\",\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theindustry.fashion\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\",\"name\":\"TheIndustry.fashion\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"contentUrl\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"width\":585,\"height\":217,\"caption\":\"TheIndustry.fashion\"},\"image\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theindustryfashion\/\",\"https:\/\/twitter.com\/theindustryfash\",\"https:\/\/www.instagram.com\/theindustryfashion\/\",\"https:\/\/www.linkedin.com\/company\/10970016\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\",\"name\":\"Tom Shearsmith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g\",\"caption\":\"Tom Shearsmith\"},\"description\":\"Tom Shearsmith is the News Editor &amp; Senior Writer at TheIndustry.fashion, joining the company in January 2019. Tom also produces the podcasts for TheIndustry.fashion\",\"sameAs\":[\"http:\/\/www.theindustry.fashion\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Clothing sales underpins falling retail sales in February - TheIndustry.fashion","description":"Consumers returned to shopping for clothes again in February as parties restarted and offices reopened following the easing of Omicron restrictions. Data","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theindustry.fashion\/clothing-supports-falling-retail-sales-in-february\/","og_locale":"en_GB","og_type":"article","og_title":"Clothing sales underpins falling retail sales in February - TheIndustry.fashion","og_description":"Consumers returned to shopping for clothes again in February as parties restarted and offices reopened following the easing of Omicron restrictions. Data","og_url":"https:\/\/www.theindustry.fashion\/clothing-supports-falling-retail-sales-in-february\/","og_site_name":"TheIndustry.fashion","article_publisher":"https:\/\/www.facebook.com\/theindustryfashion\/","article_published_time":"2022-03-25T07:05:04+00:00","article_modified_time":"2022-03-25T18:59:21+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/03\/consumers0182.jpg","type":"image\/jpeg"}],"author":"Tom Shearsmith","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"Tom Shearsmith","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.theindustry.fashion\/clothing-supports-falling-retail-sales-in-february\/#article","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/clothing-supports-falling-retail-sales-in-february\/"},"author":{"name":"Tom Shearsmith","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be"},"headline":"Clothing sales underpins falling retail sales in February","datePublished":"2022-03-25T07:05:04+00:00","dateModified":"2022-03-25T18:59:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.theindustry.fashion\/clothing-supports-falling-retail-sales-in-february\/"},"wordCount":404,"commentCount":0,"publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"articleSection":{"1":"Market Data","2":"News &amp; Insight","3":"Retail &amp; Etail","4":"Retail Sales"},"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.theindustry.fashion\/clothing-supports-falling-retail-sales-in-february\/#respond"]}],"copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/www.theindustry.fashion\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.theindustry.fashion\/clothing-supports-falling-retail-sales-in-february\/","url":"https:\/\/www.theindustry.fashion\/clothing-supports-falling-retail-sales-in-february\/","name":"Clothing sales underpins falling retail sales in February - TheIndustry.fashion","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/#website"},"datePublished":"2022-03-25T07:05:04+00:00","dateModified":"2022-03-25T18:59:21+00:00","description":"Consumers returned to shopping for clothes again in February as parties restarted and offices reopened following the easing of Omicron restrictions. Data","breadcrumb":{"@id":"https:\/\/www.theindustry.fashion\/clothing-supports-falling-retail-sales-in-february\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theindustry.fashion\/clothing-supports-falling-retail-sales-in-february\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theindustry.fashion\/clothing-supports-falling-retail-sales-in-february\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theindustry.fashion\/"},{"@type":"ListItem","position":2,"name":"Clothing sales underpins falling retail sales in February"}]},{"@type":"WebSite","@id":"https:\/\/www.theindustry.fashion\/#website","url":"https:\/\/www.theindustry.fashion\/","name":"TheIndustry.fashion","description":"Fashion news, insights, podcasts and events for professionals from across the fashion sector.","publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theindustry.fashion\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.theindustry.fashion\/#organization","name":"TheIndustry.fashion","url":"https:\/\/www.theindustry.fashion\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/","url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","contentUrl":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","width":585,"height":217,"caption":"TheIndustry.fashion"},"image":{"@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theindustryfashion\/","https:\/\/twitter.com\/theindustryfash","https:\/\/www.instagram.com\/theindustryfashion\/","https:\/\/www.linkedin.com\/company\/10970016\/"]},{"@type":"Person","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be","name":"Tom Shearsmith","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g","caption":"Tom Shearsmith"},"description":"Tom Shearsmith is the News Editor &amp; Senior Writer at TheIndustry.fashion, joining the company in January 2019. Tom also produces the podcasts for TheIndustry.fashion","sameAs":["http:\/\/www.theindustry.fashion"]}]}},"_links":{"self":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/201642"}],"collection":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/comments?post=201642"}],"version-history":[{"count":10,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/201642\/revisions"}],"predecessor-version":[{"id":201742,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/201642\/revisions\/201742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media\/201671"}],"wp:attachment":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media?parent=201642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/categories?post=201642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/tags?post=201642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}