{"id":201335,"date":"2022-03-23T08:00:35","date_gmt":"2022-03-23T08:00:35","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=201335"},"modified":"2022-03-23T19:12:24","modified_gmt":"2022-03-23T19:12:24","slug":"yoox-ups-its-sustainability-game-with-upcycling-initiative","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/yoox-ups-its-sustainability-game-with-upcycling-initiative\/","title":{"rendered":"Yoox ups its sustainability game with upcycling initiative"},"content":{"rendered":"<p><strong>Online retailer <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/yoox\/\">YOOX<\/a><\/span> has launched a new area within its YOOXGEN space to showcase a selection of upcycled pieces from fabrics that would otherwise be wasted.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The new space has been dubbed \"RETHINK WITH &lt;3\" and will be <strong>curated by a number of designers and stakeholders. <\/strong>Each piece chosen will have a \"higher value than the original materials.\"<\/p>\n<p>Italian designer Caterina Gatta will be the first in a series of collaborators who will join forces with Yoox to create an exclusive collection made from <strong>fabrics that have been recovered from local Italian artisan workshops.<\/strong>\u00a0The designer, who hails from Rome, has always been inspired by vintage textiles, and has worked with found materials to create her pieces.<\/p>\n<p>The CATERINA GATTA X YOOX collection will consist of 10 miniskirts and 10 tops created with remnants of fabrics from the <strong>80s and 90s that create a \"modern\" look with a \"pop-inspired twist\"<\/strong>. Yoox said that for Gatta, \"fashion is inspired by the past that looks at the future.\"<\/p>\n<p>According to Yoox RETHINK WITH &lt;3 marks a new chapter in its journey towards more conscious consumption. On the new page, Yoox wrote: \"There\u2019s a <strong>new energy in the air<\/strong>: from research comes creativity, from the past comes innovation.\"<\/p>\n<p>First announced in January 2022, Yoox's ambition to incorporate new categories such as pre-owned items and beauty onto its platform began with<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/yoox-introduces-marketplace-feature-for-european-customers\/\"> the introduction of Marketplace - a space that gave customers access to over 700 more brands and 150,000 new items<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":201348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10494,12969],"tags":[23372,4039,17441,9775,22595,11316,23371],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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