{"id":200327,"date":"2022-03-15T07:59:43","date_gmt":"2022-03-15T07:59:43","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=200327"},"modified":"2022-03-15T15:22:09","modified_gmt":"2022-03-15T15:22:09","slug":"kim-kardashians-skims-adds-swimwear-to-its-line-up","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/kim-kardashians-skims-adds-swimwear-to-its-line-up\/","title":{"rendered":"Kim Kardashian's SKIMS adds swimwear to its line-up"},"content":{"rendered":"<p>SKIMS, the solutions oriented brand co-founded by Kim Kardashian and Jens Grede, has added swimwear to its brand line-up, which already includes underwear, shapewear and loungewear.<\/p>\n<p><!--more--><\/p>\n<p>SKIMS Swim will be <strong>available from Friday 18 March in 19 silhouettes and seven colourways,<\/strong> including bikinis, cover-ups and sporty one-pieces. As will the full Skims range the emphasis is on comfort and confidence with the range designed for mix and match.<\/p>\n<p>Created from durable, fast-drying fabric and recycled materials, SKIMS Swim will be available at skims.com in sizes XXS-4X; styles can be purchased in sets of 3 or more and<strong> prices range from \u00a332- \u00a3104.\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/kim-kardashians-skims-adds-swimwear-to-its-line-up\/skims_kim_domrep_day2_jan2022_s17_01224_final\/\" rel=\"attachment wp-att-200334\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-200334\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/03\/Skims_Kim_DomRep_Day2_Jan2022_S17_01224_FINAL.jpg\" alt=\"SKIMS \" width=\"925\" height=\"1156\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/03\/Skims_Kim_DomRep_Day2_Jan2022_S17_01224_FINAL.jpg 925w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/03\/Skims_Kim_DomRep_Day2_Jan2022_S17_01224_FINAL-240x300.jpg 240w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/03\/Skims_Kim_DomRep_Day2_Jan2022_S17_01224_FINAL-819x1024.jpg 819w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/03\/Skims_Kim_DomRep_Day2_Jan2022_S17_01224_FINAL-768x960.jpg 768w\" sizes=\"(max-width: 925px) 100vw, 925px\" \/><\/a><\/p>\n<p>\u201cI\u2019m so excited to be launching SKIMS Swim \u2013 I know our customers have been wanting this from us for such a long time,\u201d said Kim Kardashian, SKIMS Founder. \u201cWe\u2019ve really taken the time to make sure we\u2019re offering the best solutions for our customers. Buying swimwear should be fun and easy, yet so many women feel daunted by it. <strong>I wanted to change that and make the process as simple as possible by providing a full Swim wardrobe<\/strong> \u2013 both for in and out of the water. There is truly something here for everyone \u2013 whether you prefer a more covered up style or like something more revealing, the collection is designed to be layered and built upon.\u201d<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/kim-kardashians-skims-adds-swimwear-to-its-line-up\/skims_kim_domrep_day2_jan2022_s18_01559_final\/\" rel=\"attachment wp-att-200335\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-200335\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/03\/Skims_Kim_DomRep_Day2_Jan2022_S18_01559_FINAL.jpg\" alt=\"\" width=\"991\" height=\"1294\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/03\/Skims_Kim_DomRep_Day2_Jan2022_S18_01559_FINAL.jpg 991w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/03\/Skims_Kim_DomRep_Day2_Jan2022_S18_01559_FINAL-230x300.jpg 230w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/03\/Skims_Kim_DomRep_Day2_Jan2022_S18_01559_FINAL-784x1024.jpg 784w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/03\/Skims_Kim_DomRep_Day2_Jan2022_S18_01559_FINAL-768x1003.jpg 768w\" sizes=\"(max-width: 991px) 100vw, 991px\" \/><\/a><\/p>\n<p>\u201cSwim is something we have been developing for a couple of years now,\u201d\u00a0added Jens Grede, SKIMS Co-Founder. \u201c<strong>It was essential that the launch of such a highly anticipated category resonated with our customers in the ways they expect, with a focus on fit, comfort and versatility.<\/strong> Like with other categories we have launched, such as Lounge, our blueprint for success is heavily dictated by listening to our customer beforehand \u2013 we know at this stage what they want from SKIMS Swim, and our goal is to exceed their expectations.\u201d<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/kim-kardashians-skims-adds-swimwear-to-its-line-up\/skims_kim_domrep_day1_jan2022_s1_00129-1_final\/\" rel=\"attachment wp-att-200336\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-200336\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/03\/Skims_Kim_DomRep_Day1_Jan2022_S1_00129-1_FINAL.jpg\" alt=\"\" width=\"964\" height=\"964\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/03\/Skims_Kim_DomRep_Day1_Jan2022_S1_00129-1_FINAL.jpg 964w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/03\/Skims_Kim_DomRep_Day1_Jan2022_S1_00129-1_FINAL-300x300.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/03\/Skims_Kim_DomRep_Day1_Jan2022_S1_00129-1_FINAL-150x150.jpg 150w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/03\/Skims_Kim_DomRep_Day1_Jan2022_S1_00129-1_FINAL-768x768.jpg 768w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/a><\/p>\n<p>SKIMS was launched in 2019, by Kardashian and Grede (the co-founder of premium denim brand FRAME) with a range of bodywear designed to offer solutions for all types of body. As well as being available at Skims.com, the line is stocked by a selection of premium stores globally including Nordstrom, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, Holt Renfrew and David Jones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":200333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6],"tags":[23286,14417,18271,23285,10469],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kim Kardashian&#039;s SKIMS adds swimwear to its line-up - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"SKIMS, the solutions oriented brand co-founded by Kim Kardashian and Jens Grede, has added swimwear to its brand line-up, which already includes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/kim-kardashians-skims-adds-swimwear-to-its-line-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kim Kardashian&#039;s SKIMS adds swimwear to its line-up - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"SKIMS, the solutions oriented brand co-founded by Kim Kardashian and Jens Grede, has added swimwear to its brand line-up, which already includes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/kim-kardashians-skims-adds-swimwear-to-its-line-up\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-15T07:59:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-15T15:22:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/03\/Skims_Kim_DomRep_Day1_Jan2022_S3_00538-2_FINAL-e1649061940702.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/kim-kardashians-skims-adds-swimwear-to-its-line-up\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/kim-kardashians-skims-adds-swimwear-to-its-line-up\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Kim Kardashian's SKIMS adds swimwear to its line-up\",\"datePublished\":\"2022-03-15T07:59:43+00:00\",\"dateModified\":\"2022-03-15T15:22:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/kim-kardashians-skims-adds-swimwear-to-its-line-up\/\"},\"wordCount\":376,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Jens Grede\",\"Kim Kardashian\",\"SKIMS\",\"SKIMS Swim\",\"swimwear\"],\"articleSection\":{\"0\":\"Brands &amp; 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