{"id":199511,"date":"2022-03-09T11:38:20","date_gmt":"2022-03-09T11:38:20","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=199511"},"modified":"2022-03-14T16:49:43","modified_gmt":"2022-03-14T16:49:43","slug":"pvh-ceases-trading-in-russia-and-belarus","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/pvh-ceases-trading-in-russia-and-belarus\/","title":{"rendered":"PVH ceases trading in Russia and Belarus"},"content":{"rendered":"<p><strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/pvh\/\">PVH<\/a><\/span>, owner of <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/calvin-klein-jeans\/\">Calvin Klein<\/a><\/span> and <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/tommy-hilfiger\/\">Tommy Hilfiger<\/a><\/span>, has become one of the latest companies to temporarily cease trading in Russia following the country's invasion of Ukraine. As of 7 March it also stopped all commercial activities in Belarus.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The company explained that it <strong>had no direct operations in Ukraine<\/strong> and that the majority of its business partners in the country had closed their stores.<\/p>\n<p>Reuters reported that in 2021 the PVH group generated about 2% of its total net revenue in Russia, Belarus and Ukraine.<\/p>\n<p>PVH follows in the footsteps of <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/fashion-reacting-to-the-invasion-of-the-ukraine\/\">a host of international fashion and beauty players from across the industry<\/a><\/span> that have decided to stop trading in the countries as the large-scale military invasion of Ukraine continues. Most recently L'Or\u00e9al and Est\u00e9e Lauder have made the same decision.<\/p>\n<p>On Tuesday <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/uniqlos-ceo-defends-trading-in-russia-and-argues-clothing-is-a-necessity-of-life\/\">Uniqlo's CEO defended the company's position to keep its 49 stores in Russia open<\/a><\/span>, stating that he feels clothing is a \"necessity of life\".<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":183896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10494],"tags":[10080,13752,22114,23138,9746,23144],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PVH ceases trading in Russia and Belarus - 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