{"id":198400,"date":"2022-03-01T10:11:39","date_gmt":"2022-03-01T10:11:39","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=198400"},"modified":"2022-03-01T19:42:24","modified_gmt":"2022-03-01T19:42:24","slug":"zalando-reveals-strong-customer-growth-in-fy21-results","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/zalando-reveals-strong-customer-growth-in-fy21-results\/","title":{"rendered":"Zalando reveals strong customer growth in FY21 results"},"content":{"rendered":"<p><strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/zalando\/\" target=\"_blank\" rel=\"noopener\">Zalando<\/a><\/span> has published its financial results for FY21, revealing a strong growth in its customer base with over 10 million new customers in 2021<\/strong>.<!--more--><\/p>\n<p><strong>Zalando's revenue grew by 29.7% to \u00a38.6 billion (\u20ac10.4 billion) in 2021<\/strong>, compared to \u00a36.5 billion (\u20ac7.9 billion) in 2020. <strong>Net income reached \u00a3195 million (\u20ac234 million) in 2021<\/strong>, against \u00a3188 million (\u20ac226 million) in 2020.<\/p>\n<p>The company reported <strong>GMV growth of 34.1% to \u00a311.9 billion (\u20ac14.3 billion)<\/strong>, driven by continued strong consumer demand for online offerings and increasing partner adoption of platform services.<\/p>\n<p>The ecommerce fashion brand served over 48 million active customers across 23 markets, including several new markets over the last year. <strong>Zalando also increased also its sustainability assortment to over 140,000 products<\/strong> compared to around 80,000 the year before.<\/p>\n<p>The brand expects 2022 GMV growth of 16%-23% to a minimum of \u00a313.8 billion (\u20ac16.6 billion) and revenue to grow 12%-19% to a minimum of \u00a39.6 billion (\u20ac11.6 billion).<\/p>\n<p>Robert Gentz, Co-CEO at Zalando, said: \u201cWe are very pleased with our strong results, which demonstrate that we have the right strategy in place to succeed irrespective of the market environment. Our new customer growth and strategic progress in 2021 underline the immense opportunity ahead of us. Leveraging our platform business model, we are in a strong position to achieve our GMV goal of more than 30 billion euros by 2025. We would like to thank the entire Zalando team for their commitment and flawless execution working towards that goal.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":100,"featured_media":184840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,10585,6,10494],"tags":[9866,11222,22443,19443,15852,16455,10269],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zalando reveals strong customer growth in FY21 results - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Zalando has published its financial results for FY21, revealing a strong growth in its customer base with over 10 million new customers in 2021. 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