{"id":198207,"date":"2022-02-28T11:20:12","date_gmt":"2022-02-28T11:20:12","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=198207"},"modified":"2022-02-28T19:40:03","modified_gmt":"2022-02-28T19:40:03","slug":"victoria-beckham-appoints-lara-barrio-as-design-director","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/victoria-beckham-appoints-lara-barrio-as-design-director\/","title":{"rendered":"Victoria Beckham appoints Lara Barrio as Design Director"},"content":{"rendered":"<p><strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/victoria-beckham\/\">Victoria Beckham<\/a><\/span> has announced the appointment of Lara Barrio as its new Design Director, replacing Ilaria Icardi.<\/strong><!--more--><\/p>\n<p>Barrio joins the company from her most recent stint at <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/chloe\/\">Chlo\u00e9<\/a><\/span>, having previously served as a Head Designer at Salvatore Ferragamo alongside Paul Andrew. She also held senior designer roles at <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/acne-studios\/\">Acne Studios<\/a><\/span> and <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/loewe\/\">Loewe<\/a><\/span>.<\/p>\n<p>Her appointment heralds a new era for for the London-based label, which has undergone a series of restructuring and repositioning over the past year. Under the new strategy,<strong> Victoria Beckham brands were consolidated under a single Victoria Beckham fashion label<\/strong>, with the average price point dipping to around \u00a3550 from \u00a3900.<\/p>\n<p>Barrio's first collection for the label will be released for pre-Spring 2023, with the label set to <strong>follow the seasonal calendar of showcasing four collections a year<\/strong>.<\/p>\n<p>According to the latest figures published by the Companies Houses, turnover fell by 6% to \u00a336.1 million in the 12 months to 31 December 2020. The company reported that it controlled its cash and expenditure, which led to a 57% reduction in its operating losses to, dropping to \u00a36.8 million from \u00a316.6 million.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":198222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,20822],"tags":[19888,9866,23101,5858],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Victoria Beckham appoints Lara Barrio as Design Director - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Victoria Beckham has announced the appointment of Lara Barrio as its new Design Director, replacing Ilaria Icardi. 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