{"id":197453,"date":"2022-02-22T09:35:02","date_gmt":"2022-02-22T09:35:02","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=197453"},"modified":"2022-02-22T21:00:49","modified_gmt":"2022-02-22T21:00:49","slug":"smiley-celebrates-50th-anniversary-with-50-exclusive-collectors-edition-brand-collaborations","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/smiley-celebrates-50th-anniversary-with-50-exclusive-collectors-edition-brand-collaborations\/","title":{"rendered":"Smiley celebrates 50th anniversary with 50 exclusive \"Collector\u2019s Edition\" brand collaborations"},"content":{"rendered":"<p>In celebration of its 50<sup>th<\/sup> anniversary this year, Smiley is <strong>launching a carefully selected collection of 50 brand collaborations,<\/strong> available across the world through selected retail partners in 2022.<\/p>\n<p><!--more--><\/p>\n<p><strong>Partnering with graffiti artist\u00a0Andr\u00e9\u00a0Saraiva,<\/strong> who has reimagined the famous logo exclusively for the 50th anniversary, Smiley enlisted the creative eye of<strong> Sarah Andelman, Co-founder of the Colette concept store in Paris<\/strong> (which closed its doors in December 2017), to curate the 50 collaborations across fashion, beauty, lifestyle and home.<\/p>\n<p>The fashion and streetwear collaborations include <strong>Raf Simons (main image), Dsquared2, Michael Kors, Karl Lagerfeld, Joshua Sanders, Sandro, Paul Angels, Moschino, Lee Jeans, Reebok, Champion, New Era, Eastpak, Havaianas and Vilebrequin,<\/strong> while 212 by Carolina Herrera and Ciat\u00e9 will provide a beauty edit.<\/p>\n<div id=\"attachment_197461\" style=\"width: 710px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.theindustry.fashion\/smiley-celebrates-50th-anniversary-with-50-exclusive-collectors-edition-brand-collaborations\/michaelkors-buckethat05\/\" rel=\"attachment wp-att-197461\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-197461\" class=\"size-full wp-image-197461\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/02\/MichaelKors-buckethat05.jpg\" alt=\"\" width=\"700\" height=\"1050\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/02\/MichaelKors-buckethat05.jpg 700w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/02\/MichaelKors-buckethat05-200x300.jpg 200w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/02\/MichaelKors-buckethat05-683x1024.jpg 683w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-197461\" class=\"wp-caption-text\">Michael Kors bucket hat<\/p><\/div>\n<p>The \"Collector\u2019s Edition\" will be displayed and sold as part of Smiley takeovers of some of the world\u2019s most influential department stores and retail chains, including<strong> all Urban Outfitters in the UK and Europe,<\/strong> Galeries Lafayette stores globally, Nordstrom Special Project stores in the US, Hanhwa Galleria in Korea, Aizel in Moscow, Palacia del Herro in Mexico and Cidade Jardim in Brazil.<\/p>\n<p>Initially trademarked in 1972 by French journalist Franklin Loufrani, <strong>Smiley is one of the most recognisable icons in graphic design.<\/strong> In 1996, Loufrani\u2019s son, Nicolas Loufrani, joined his father in launching The Smiley Company and registering the trademark rights and Smiley name in over 100 countries.<\/p>\n<div id=\"attachment_197465\" style=\"width: 710px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.theindustry.fashion\/smiley-celebrates-50th-anniversary-with-50-exclusive-collectors-edition-brand-collaborations\/joshuasanders-military-jacket-1\/\" rel=\"attachment wp-att-197465\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-197465\" class=\"size-full wp-image-197465\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/02\/JoshuaSanders-military-jacket-1.jpg\" alt=\"\" width=\"700\" height=\"1050\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/02\/JoshuaSanders-military-jacket-1.jpg 700w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/02\/JoshuaSanders-military-jacket-1-200x300.jpg 200w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/02\/JoshuaSanders-military-jacket-1-683x1024.jpg 683w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-197465\" class=\"wp-caption-text\">Joshua Sanders<\/p><\/div>\n<p>Now a global brand that extends across fashion, homeware, food and beverage, <strong>Smiley boasts over 400 licensees which have included H&amp;M, Bershka, Puma and Zara.<\/strong> Today Smiley generates retail sales in excess of $570 million, selling over 68 million units per year.<\/p>\n<p>Smiley CEO, Nicolas Loufrani, commented: \u201cAfter the challenging last couple of years, what better way to navigate out of these times with this campaign that aims to reverse a global smile deficit, spread positivity and fill the world with smiles in 2022. This campaign has proved that <strong>Smiley\u2019s unique, creative and positive symbolism continues to inspire some of the most influential artists, brands and tastemakers across the globe.<\/strong><\/p>\n<p>\u201cTo ensure we\u00a0encapsulated our complete brand lifestyle, we selected the best like- minded brands to create a\u00a0unique iteration of their most iconic products using a style guide created from Andr\u00e9\u00a0Saraiva\u2019s artworks. The best-in-class products include New Era for headwear,\u00a0Reebok for sneakers, Eastpak for backpacks and Fossil for leather goods. for example. The\u00a0brands will also drop a Smiley capsule through their own distribution globally giving substantial scale to Smiley\u2019s campaign.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":197460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6],"tags":[10193,21758],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smiley celebrates 50th anniversary with 50 exclusive &quot;Collector\u2019s Edition&quot; brand collaborations - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"In celebration of its 50th anniversary this year, Smiley is launching a carefully selected collection of 50 brand collaborations, available across the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/smiley-celebrates-50th-anniversary-with-50-exclusive-collectors-edition-brand-collaborations\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smiley celebrates 50th anniversary with 50 exclusive &quot;Collector\u2019s Edition&quot; brand collaborations - 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