{"id":196712,"date":"2022-02-15T19:04:48","date_gmt":"2022-02-15T19:04:48","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=196712"},"modified":"2022-02-15T19:05:06","modified_gmt":"2022-02-15T19:05:06","slug":"prettylittlething-to-launch-depop-style-re-sale-platform","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/prettylittlething-to-launch-depop-style-re-sale-platform\/","title":{"rendered":"PrettyLittleThing to launch Depop-style re-sale platform"},"content":{"rendered":"
PrettyLittleThing Creative Director Molly-Mae Hague has told the media that the fast fashion retailer will launch a Depop-like marketplace later this year.\u00a0<\/strong><\/p>\n <\/p>\n The move is designed to drive sustainability by encouraging shoppers to move away from wasteful fast-fashion habits that see them quickly disposing of fashion items after they were purchased.<\/strong> Hague said the platform, which she will be one of the first people to unveil to world, would allow users to re-sell their clothing irrespective of brand, from Gucci to Asos and PrettyLittleThing (PLT).<\/p>\n Hague said the app would make its UK debut in May before also being rolled out in the US<\/strong> in the second half of 2022. She also said that she will be promoting the new marketplace when it launches by putting some of her personal wardrobe on the platform, with profits donated to charity.<\/p>\n