{"id":196583,"date":"2022-02-15T18:08:38","date_gmt":"2022-02-15T18:08:38","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=196583"},"modified":"2022-02-15T20:33:11","modified_gmt":"2022-02-15T20:33:11","slug":"jasper-conran-introduces-debut-dress-collection-for-ss22","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/jasper-conran-introduces-debut-dress-collection-for-ss22\/","title":{"rendered":"Jasper Conran introduces debut dress collection for SS22"},"content":{"rendered":"
British designer Jasper Conran has unveiled his debut dress collection for SS22, featuring a selection of easy-to-wear summer staples, adding to the handbag line he introduced last year.<\/a><\/p>\n <\/p>\n The launch range comprises 12 key shapes in a range of colour and print combinations totalling 31 looks and have been designed to dress up or down to suit modern lifestyles.<\/p>\n All dresses are made from cotton or crepe and are available in sizes 8 to 18 via jasperconran.com<\/a><\/span> with a curated edit also available at Next's website from next month. Prices range from \u00a3160 to \u00a3220.<\/p>\n <\/a><\/p>\n Conran said the consideration of fit, form and fabric was key to the collection, which includes bold prints and chic black, with sleeves and pockets featured on all designs. Details such as obi-belted and elasticated waistlines ensure a perfect fit.<\/p>\n \u201cFirst and foremost, I look to create practical yet beautiful solutions for the life of the busy modern woman. All the details are thought out and reworked until they are perfect. I always consider who she is \u2013 fresh, contemporary and lively. I want our products to be the best friends in her wardrobe,\" Conran said.<\/p>\n