{"id":196465,"date":"2022-02-15T08:17:01","date_gmt":"2022-02-15T08:17:01","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=196465"},"modified":"2022-04-11T17:00:00","modified_gmt":"2022-04-11T16:00:00","slug":"the-interview-anine-bing-2","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/the-interview-anine-bing-2\/","title":{"rendered":"The Interview: Anine Bing"},"content":{"rendered":"
Anine Bing is celebrating 10 years of her eponymous brand, which the former model set up from a garage in Silver Lake, Los Angeles in 2012. Fuelled by Bing's huge personal profile on social media and the wide appeal of her timeless, yet modern, and affordable luxury pieces, the brand is now a global success.<\/p>\n
Spanning ready to wear, footwear, sportswear, accessories, lingerie jewellery and fragrance, the Anine Bing collection is available in 90 countries and 350 stores globally. To mark a decade in business the brand is expanding its 11-strong standalone store network with 10 new stores, including a second in London with a store on Sloane Square (due to\u00a0open next month) adding to its existing Mayfair site.<\/strong><\/p>\n Anine Bing speaks to TheIndustry.fashion about her journey so far and why 2022 is going to be a \"huge year\".<\/p>\n Congratulations on your ten-year milestone, when you set out a decade ago \u2013\u00a0with four products and two staff \u2013 did you imagine you would have a business of the scale of the one you have today? How does it feel? <\/strong><\/p>\n It really means the world to me, I had no idea 10 years ago that we would be where we are today. I feel so grateful to not only have made it this far, but still feel just as passionate about the brand as I did when we started.. It fills me with so much joy to create and have such a loyal and growing\u00a0customer base.<\/p>\n Can you take us back to where your career in fashion began (in modelling), you say you always wanted to work in fashion, why was that and how did you get that break? <\/strong><\/p>\n My grandmother Elly introduced me to fashion at a young age. She had the greatest style and I looked up to her so much. Being with her and dressing up in her closet really sparked my interest from a young age. As I got older I knew I wanted to model and work in fashion. I started dreaming about modeling when I was 12. My friend's dad was a photographer and he took a few photos of me that I then brought into the local modeling agency at the age of 12. Nothing happened for the first few years, but when I was 14 I booked my first job and then I continued working\/traveling the world for the next 8 years. That\u2019s how I ended up in LA and one thing led to another. I am grateful for those years. It taught me to be independent, hard working. Goal oriented and so much more.<\/p>\n Was the plan, while you were modelling, always to set up your own label or did that idea come later? <\/strong><\/p>\n It came after. I loved being on set and learning how to style looks. After a while I really developed my own sense of style. I really enjoyed pulling looks together from vintage shops and making pieces feel unique to my style.<\/p>\n