{"id":196104,"date":"2022-02-09T12:22:40","date_gmt":"2022-02-09T12:22:40","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=196104"},"modified":"2022-02-09T19:56:03","modified_gmt":"2022-02-09T19:56:03","slug":"adidas-launches-new-sports-bra-collection-to-better-support-women","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/adidas-launches-new-sports-bra-collection-to-better-support-women\/","title":{"rendered":"Adidas launches new sports bra collection to better support women"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.theindustry.fashion\/the_directory\/adidas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000;\">Adidas<\/span><\/a> has expanded its women's sportswear offering with its new \"extensive\" sports bra collection, aiming to cater to more bodies and workouts<\/strong>.<\/p>\n<p><!--more--><\/p>\n<p>The sportswear retailer has <strong>re-engineered its entire sports bra portfolio<\/strong>, now hoping to provide bras with added comfort and better fit to allow more women to participate in sport.<\/p>\n<p>Launching in-store and online worldwide from 14 February, the <strong>new collection features 43 new styles, in 72 sizes<\/strong>. Emphasised by Adidas, <strong>90% of women aren\u2019t wearing the right sports bra size<\/strong> and if breasts aren\u2019t properly supported it can cause risk of breast pain and permanent breast tissue damage.<\/p>\n<p>Created in partnership with the breast biomechanics research institute, University of Portsmouth, <strong>the collection has undergone extensive research, development and various testing stages<\/strong>.<\/p>\n<p>Amy Charlton, Senior Director of Product at Adidas, said: \u201cThere is a sizeable data gap when it comes to sports bra development, so we worked with experts in breast health, University of Portsmouth, to challenge ourselves and drive forward our innovation to better meet the needs of our female athletic community.<\/p>\n<p>\u201cThe wrong sports bra can have a serious impact on performance and efficiency. It was a significant undertaking with an all-female team of designers, testers and experts. We hope this collection will help more sports bra wearers experience the benefits of added support and a better fit, and not be held back when doing the sports they love.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":100,"featured_media":196112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6],"tags":[6158,9866,9952,10017],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adidas launches new sports bra collection to better support women - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Adidas has expanded its women&#039;s sportswear offering with its new &quot;extensive&quot; sports bra collection, aiming to cater to more bodies and workouts. 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