{"id":195609,"date":"2022-02-04T17:41:45","date_gmt":"2022-02-04T17:41:45","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=195609"},"modified":"2022-02-07T09:29:38","modified_gmt":"2022-02-07T09:29:38","slug":"bmg-launches-portofino-kids-dtc-childrenswear-website","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/bmg-launches-portofino-kids-dtc-childrenswear-website\/","title":{"rendered":"BMG launches Portofino Kids DTC childrenswear website"},"content":{"rendered":"
Brand Machine Group (BMG) is launching a brand new dedicated multi-brand direct-to-consumer (DTC) childrenswear website called Portofino Kids on Monday, 7 February, 2022,<\/strong> with retail stores to follow later this year.<\/p>\n <\/p>\n The new concept will stock over 1,000 products of carefully curated day to day and weekend looks for 0-16 year-old boys and girls,<\/strong> from the brands which BMG holds the kidswear licenses for, such as Ben Sherman, Elle Junior, Jack Wills, Juicy Couture, Franklin & Marshall, Lyle & Scott, Original Penguin, Russell Athletic and U.S. Polo Assn.<\/p>\n BMG Group Brand Director, Tom Duncan, said: \u201cRetail is a key business driver for the group in the coming three years and the launch of the digital site proceeds a domestic and international roll out of the omnichannel concept in 2022.<\/strong><\/p>\n \u201cWe wanted a site that not only showcases our partnerships but also a retail environment that champions the quality and diversity of product<\/strong> within the group's global branded kidswear offer.\"<\/p>\n