{"id":194350,"date":"2022-01-26T08:45:17","date_gmt":"2022-01-26T08:45:17","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=194350"},"modified":"2022-01-26T19:50:17","modified_gmt":"2022-01-26T19:50:17","slug":"decathlon-appoints-first-external-chief-executive","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/decathlon-appoints-first-external-chief-executive\/","title":{"rendered":"Decathlon appoints first external CEO"},"content":{"rendered":"<p><strong>Sports giant Decathlon has appointed Barbara Martin Coppola as its new Chief Executive Officer, effective from mid-March - the first time the business has hired externally for the role.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>She succeeds Michel Aballea, who has been in the role since 2015. Prior to Decathlon, <strong>Martin Coppola was the Chief Digital Officer for IKEA<\/strong>, and has previously worked at leading tech businesses including Google, YouTube, Samsung and Texas Instruments.<\/p>\n<p>The sports retailer highlighted Coppola's successful track-record of transforming and growing large-scale companies globally and her 20 years experience developing digital and business expertise.<\/p>\n<p>Decathlon Chairman Fabien Derville said: \u201c<strong>The current good health of Decathlon and our strong ambitions encourage us to accelerate the transformation of our business model to better assert our position as a world leader in sport.<\/strong> We are convinced that Barbara will be able to lead this transformation while respecting our values.\u201d<\/p>\n<p>Martin Coppola added: \u201c<strong>I am excited to join a company that is dear to me. I look forward to accelerating Decathlon\u2019s global impact making sport accessible to millions of people<\/strong>. Decathlon products and services improve health and well-being for many and it will be an honour to contribute to this beautiful mission.\u201d<\/p>\n<p>Decathlon is now present in 70 countries with over 1,700 points of sale and this week <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/decathlon-makes-first-move-into-rental-market\/\">announced a partnership with rental platform Hirestreet to allow consumers to rent ski and hiking gear. <\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":194368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,6,20822],"tags":[22664,22665,15124,10509,14531],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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