{"id":194155,"date":"2022-01-25T13:09:33","date_gmt":"2022-01-25T13:09:33","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=194155"},"modified":"2022-01-25T18:56:28","modified_gmt":"2022-01-25T18:56:28","slug":"kurt-geiger-aiming-to-open-more-stores-than-ever-before-in-2022","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/kurt-geiger-aiming-to-open-more-stores-than-ever-before-in-2022\/","title":{"rendered":"Kurt Geiger aiming to open more stores than ever before in 2022"},"content":{"rendered":"

Kurt Geiger<\/a><\/span>'s Chief Executive Neil Clifford has said he wants to open one new store every month in 2022, following strong retail sales and a growing consumer base driven by its charity initiatives.<\/strong><\/p>\n

Clifford told The Times that he felt \u201cmuch more optimistic\" than before, as sales had recovered to 80% of pre-pandemic levels<\/strong> with consumers returning to the high street and online sales remaining strong.<\/p>\n

Following an increase in online sales in America the brand opened a Los Angeles warehouse.<\/p>\n

He added that this year Kurt Geiger would open between 13 and 15 shops to answer the growing customer demand, commenting that these were \"more stores in a year than we've ever done\".<\/strong> This also follows the brand's ambition to exit a number of its department store concessions to have more control over its sales.<\/p>\n

Kurt Geiger currently operates 70 standalone shops<\/strong> and 200 department store concessions.<\/p>\n

The shoe brand supported the NHS throughout the pandemic, donating shop profits and launching a charitable collection<\/strong> with profits donated to the health service called \"We Are One\". NHS staff also received 50% discounts on purchases and over 3,000 staff were offered \u00a3100 vouchers.<\/p>\n

Despite profits falling by 50%, from \u00a340 million pre-pandemic to about \u00a320 million, Clifford said Kurt Geiger had supported charities with donations of \u00a31.2 million.<\/strong> He added that \"kindness works\" for the business and that the shoe brand would continue to offer 5% of profits to charity and would set up a foundation.<\/p>\n","protected":false},"excerpt":{"rendered":"

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