{"id":193800,"date":"2022-01-20T18:37:56","date_gmt":"2022-01-20T18:37:56","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=193800"},"modified":"2022-01-21T10:10:39","modified_gmt":"2022-01-21T10:10:39","slug":"burberrys-new-ceo-to-take-up-roles-two-weeks-early","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/burberrys-new-ceo-to-take-up-roles-two-weeks-early\/","title":{"rendered":"Burberry's new CEO to take up role two weeks early"},"content":{"rendered":"<p><strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/the_directory\/burberry\/\">Burberry<\/a><\/span> has announced that its incoming CEO, Jonathan Akeroyd, will join the luxury house two weeks earlier than had been expected on 15 March.\u00a0<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Akeroyd <strong>joins from Versace and takes over from Marco Gobbetti,<\/strong> who left Burberry at the end of last year to move back to Italy to lead luxury footwear brand Salvatore Ferragamo.<\/p>\n<p>He had initially been expected to take over on 1 April but the company informed the stock market of his early arrival today, a day <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/burberry-reports-723-revenue-in-q3-as-full-price-sales-rise\/\">after posting\u00a0third quarter revenues of \u00a3723m,<\/a><\/span> up by 5% compared to same period last year. The performance was helped by its increased focus on full-price sales.<\/p>\n<p>Akeroyd is <strong>expected to receive a \u00a36m \"golden hello\" when he arrives at Burberry,\u00a0in deferred cash and shares in lieu of bonuses<\/strong> he has forfeited on leaving Versace. His new\u00a0pay package includes a \u00a31.1m annual salary plus cash benefits of \u00a350,000, as well as a potential bonus worth up to \u00a32.2m and long-term incentive share awards worth a possible \u00a31.8m.<\/p>\n<p>Prior to running Versace, <strong>Akeroyd had been CEO at Alexander McQueen for 12 years<\/strong> and his CV also includes a stint at luxury department store Harrods.<\/p>\n<p>A British national, he said he was \"honoured\" to take over from Gobbetti, who had been at the house for five years,<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.theindustry.fashion\/burberry-appoints-versaces-jonathan-akeroyd-as-ceo\/\" target=\"_blank\" rel=\"noopener\"> when his appointment was announced in the autumn.<\/a><\/span><\/p>\n<p>\u201cI have long admired Burberry\u2019s position as the most iconic British luxury brand and I have a deep affection for its storied heritage.<\/p>\n<p>\u201cI am looking forward to returning to London where I first built my career in the luxury industry,\" he said.<\/p>\n<p>When Gobbetti announced his intention to leave, Akeroyd was widely tipped to take over. A key question when he arrives will be how well he gels with chief creative officer Riccardo Tisci, who had a close relationship with Gobbetti since the pair had worked together previously at Givenchy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":193855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,20822,10494],"tags":[968,10338,10023,10586],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Burberry&#039;s new CEO to take up role two weeks early - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Burberry has announced that its incoming CEO, Jonathan Akeroyd, will join the luxury house two weeks earlier than had been expected on 15 March.\u00a0 Akeroyd\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/burberrys-new-ceo-to-take-up-roles-two-weeks-early\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burberry&#039;s new CEO to take up role two weeks early - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Burberry has announced that its incoming CEO, Jonathan Akeroyd, will join the luxury house two weeks earlier than had been expected on 15 March.\u00a0 Akeroyd\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/burberrys-new-ceo-to-take-up-roles-two-weeks-early\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-20T18:37:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-21T10:10:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/01\/jonathan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/burberrys-new-ceo-to-take-up-roles-two-weeks-early\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/burberrys-new-ceo-to-take-up-roles-two-weeks-early\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Burberry's new CEO to take up role two weeks early\",\"datePublished\":\"2022-01-20T18:37:56+00:00\",\"dateModified\":\"2022-01-21T10:10:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/burberrys-new-ceo-to-take-up-roles-two-weeks-early\/\"},\"wordCount\":322,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Burberry\",\"Jonathan Akeroyd\",\"Luxury\",\"Marco Gobbetti\"],\"articleSection\":{\"0\":\"Brands &amp; 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