{"id":193450,"date":"2022-01-19T10:45:19","date_gmt":"2022-01-19T10:45:19","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=193450"},"modified":"2022-01-19T18:46:34","modified_gmt":"2022-01-19T18:46:34","slug":"egonlab-marks-inaugural-runway-show-with-nft-launch","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/egonlab-marks-inaugural-runway-show-with-nft-launch\/","title":{"rendered":"EgonLab marks inaugural runway show with NFT launch"},"content":{"rendered":"
Parisian label EgonLab has marked its official runway show debut with its first collection of NFTs, embracing both traditional fashion parades and the fast-growing virtual world.<\/strong><\/p>\n Launched in 2019 by Florentin Gl\u00e9marec and K\u00e9vin Nompeix, the genderless French label presented its Autumn\/Winter 2022 collection, Egonimati, at Paris Fashion Week today.<\/p>\n The 2021 Pierre Berg\u00e9 prize winner has also collaborated with Crocs to produce five NFTs, one for each Swarovski crystals-adorned pair that was showcased on the show. The Egonlab x Crocs NFTs will be available for auction on digital marketplace OpenSea, at 17:30 CET<\/strong> when the label\u2019s first on-schedule show kicks off.<\/p>\n Winners of the action will also receive a physical pair of footwear matching their digital pair<\/strong>, sealed in a glass case and emblazoned with the words \"Ceci n\u2019est pas une Crocs\" (\"this is not a crocs\").<\/p>\n Egonlab's website will also open up to reveal their own metaverse. Created in collaboration with Paris-based creative studio Cosmic Shelter, the digital space will offer an immersive experience in a temple dedicated to the Egonimati, a fictional secret society that underpins the label\u2019s fall 2022 season.<\/p>\n Users stepping through the temple\u2019s entrance will be able to explore a gallery of the label\u2019s NFTs, along with Easter egg features, Crocs' collaboration with the label and explore a room dedicated to the music created for Egonlab shows.<\/p>\n","protected":false},"excerpt":{"rendered":" […]<\/p>\n","protected":false},"author":99,"featured_media":193481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10494,10497],"tags":[15165,16412,22573,19004,22075,9719],"acf":[],"yoast_head":"\n