{"id":192875,"date":"2022-01-13T13:00:09","date_gmt":"2022-01-13T13:00:09","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=192875"},"modified":"2022-01-13T20:28:46","modified_gmt":"2022-01-13T20:28:46","slug":"brits-increasingly-wearing-old-clothes-over-concerns-of-impact-on-the-planet","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/brits-increasingly-wearing-old-clothes-over-concerns-of-impact-on-the-planet\/","title":{"rendered":"Brits increasingly wearing old clothes over concerns of impact on the planet"},"content":{"rendered":"<p><strong>According to new research, half of UK adults (51%) still own and frequently wear an item of clothing that\u2019s a decade old or more, and even 17% of millennials and Gen-Z aged under 35 do, while 20% of adults still wear something that\u2019s more than 20 years old.\u00a0<\/strong><!--more--><\/p>\n<p>A survey of 2,000 UK adults was commissioned by trade body\u00a0Leather UK. It found that almost half (47%) of adults think about the potential impact on the planet when it comes to buying clothes and over a third (35%) buy clothing and accessories less frequently now than they did five years ago.<\/p>\n<p>Almost two-thirds (63%) of adults believe it\u2019s important to have clothing that lasts for years, even when worn regularly. The most common long-lived apparel items are a pair of trousers\/jeans (13%) or a leather coat\/jacket (9%). Nearly half of adults (45%) said they kept their oldest item because it was made of material with a long lifespan and still looked good.<\/p>\n<p>Kerry Senior, Director at Leather UK, said: \u201cIn an age of throwaway fast fashion, buying a high-quality item of clothing that you can keep and wear regularly for years still has a lot of appeal. The longevity and durability of leather make it an ideal material for the slow fashion choices we all need to be making.<\/p>\n<p>\u201cImportantly, keeping and re-wearing the same item of clothing for a decade or longer is a far more sustainable choice compared to buying a new one every year or two. It doesn\u2019t always mean spending hundreds of pounds, as long as you buy something that you know will last. Cost per wear is a term many shoppers will be familiar with, but increasingly we can expect to see the term, impact per wear, to refer to the sustainability credentials of an item of clothing.\u201d<\/p>\n<p>The research also noted that <strong>nearly a quarter (22%) of adults are now more likely to buy clothing and accessories from a vintage store, second-hand shop or resale platform<\/strong>, such as eBay, Depop, Vestiaire Collective or Vinted, than before the COVID-19 pandemic struck two years ago.<\/p>\n<p>And while fashion rental services are hitting the headlines, with public figures such as Carrie Johnson renting her wedding dress for the big day, and high street retailers including\u00a0<a href=\"https:\/\/corporate.marksandspencer.com\/media\/press-releases\/5ff7017fc6fe1bc26cb21d12\/m-and-s-launches-its-first-clothing-rental-trial-with-hirestreet\">M&amp;S getting in on the act<\/a>, only 17% of those surveyed said they\u2019d ever rented an outfit or accessories. However, this rose to 40% among 18-34 year-olds. <strong>Of those who\u2019d used rental, most cited it as a more ethical, sustainable choice (32%) followed by the fact that it allowed them to experience luxury items they wouldn\u2019t normally be able to purchase (31%).<\/strong><\/p>\n<p>Building on the sustainability theme, when asked, just over three quarters of adults (74%) said they would repair a garment, with 57% of women saying they would sew on buttons, mend torn fabric and stitch hems themselves.\u00a0Others would enlist the help of family or friends (16% of adults) or professional repair services (16%). Only 12% would throw the items away or take it to a charity shop or a recycling service.<\/p>\n<p>However, the study also found that<strong> 50% of those who buy with sustainability in mind admit that shopping in a way that has the least impact on the planet is confusing<\/strong> and it is hard to know what the right choice is.\u00a0Just over a quarter (28%) said they read labels carefully and do a lot of research so as to buy items they think have the least impact on the planet.<\/p>\n<p>As an example of confusion that exists, only a quarter (24%) of respondents were aware that hides or skins used to make leather are a by-product of the food industry that would otherwise go to waste - with 50% falsely thinking that cattle were bred specifically for leather.\u00a0But once they were told the facts, 29% said this information would make them more likely to buy leather in the future.<\/p>\n<p>Senior added: \u201cBuying clothing sustainably can be difficult and confusing. An example of this, one that sits at the heart of our role as a trade body to inform, is the surprising lack of knowledge regarding the origins of real leather. Too few people appear to be aware that it is actually a by-product of the food industry and those hides would otherwise be thrown away.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":192204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494,12969],"tags":[5707,12658,10701,10625,22502,18403,14535,4039,22504,22503],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brits increasingly wearing old clothes over concerns of impact on the planet - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"According to new research, half of UK adults (51%) still own and frequently wear an item of clothing that\u2019s a decade old or more, and even 17% of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/brits-increasingly-wearing-old-clothes-over-concerns-of-impact-on-the-planet\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brits increasingly wearing old clothes over concerns of impact on the planet - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"According to new research, half of UK adults (51%) still own and frequently wear an item of clothing that\u2019s a decade old or more, and even 17% of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/brits-increasingly-wearing-old-clothes-over-concerns-of-impact-on-the-planet\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-13T13:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-13T20:28:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/01\/8541c9dd-9a21-49a5-8a2e-f0502f7a7cd4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Bottomley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Bottomley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/brits-increasingly-wearing-old-clothes-over-concerns-of-impact-on-the-planet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/brits-increasingly-wearing-old-clothes-over-concerns-of-impact-on-the-planet\/\"},\"author\":{\"name\":\"Tom Bottomley\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8\"},\"headline\":\"Brits increasingly wearing old clothes over concerns of impact on the planet\",\"datePublished\":\"2022-01-13T13:00:09+00:00\",\"dateModified\":\"2022-01-13T20:28:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/brits-increasingly-wearing-old-clothes-over-concerns-of-impact-on-the-planet\/\"},\"wordCount\":716,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Covid-19\",\"Depop\",\"eBay\",\"Environment\",\"Kerry Senior\",\"Leather UK\",\"Report\",\"Sustainability\",\"sustainable clothing\",\"Vinted\"],\"articleSection\":{\"1\":\"News &amp; Insight\",\"2\":\"Retail &amp; Etail\",\"3\":\"Sustainability\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/brits-increasingly-wearing-old-clothes-over-concerns-of-impact-on-the-planet\/#respond\"]}],\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/brits-increasingly-wearing-old-clothes-over-concerns-of-impact-on-the-planet\/\",\"url\":\"https:\/\/www.theindustry.fashion\/brits-increasingly-wearing-old-clothes-over-concerns-of-impact-on-the-planet\/\",\"name\":\"Brits increasingly wearing old clothes over concerns of impact on the planet - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2022-01-13T13:00:09+00:00\",\"dateModified\":\"2022-01-13T20:28:46+00:00\",\"description\":\"According to new research, half of UK adults (51%) still own and frequently wear an item of clothing that\u2019s a decade old or more, and even 17% of\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theindustry.fashion\/brits-increasingly-wearing-old-clothes-over-concerns-of-impact-on-the-planet\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theindustry.fashion\/brits-increasingly-wearing-old-clothes-over-concerns-of-impact-on-the-planet\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theindustry.fashion\/brits-increasingly-wearing-old-clothes-over-concerns-of-impact-on-the-planet\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theindustry.fashion\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brits increasingly wearing old clothes over concerns of impact on the planet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theindustry.fashion\/#website\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"name\":\"TheIndustry.fashion\",\"description\":\"Fashion news, insights, podcasts and events for professionals from across the fashion sector.\",\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theindustry.fashion\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\",\"name\":\"TheIndustry.fashion\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"contentUrl\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"width\":585,\"height\":217,\"caption\":\"TheIndustry.fashion\"},\"image\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theindustryfashion\/\",\"https:\/\/twitter.com\/theindustryfash\",\"https:\/\/www.instagram.com\/theindustryfashion\/\",\"https:\/\/www.linkedin.com\/company\/10970016\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8\",\"name\":\"Tom Bottomley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e44057837472f5ee392fba958fba6b98?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e44057837472f5ee392fba958fba6b98?s=96&d=mm&r=g\",\"caption\":\"Tom Bottomley\"},\"description\":\"Tom Bottomley is a Contributing Editor at TheIndustry.fashion tom.bottomley@theindustry.fashion\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brits increasingly wearing old clothes over concerns of impact on the planet - TheIndustry.fashion","description":"According to new research, half of UK adults (51%) still own and frequently wear an item of clothing that\u2019s a decade old or more, and even 17% of","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theindustry.fashion\/brits-increasingly-wearing-old-clothes-over-concerns-of-impact-on-the-planet\/","og_locale":"en_GB","og_type":"article","og_title":"Brits increasingly wearing old clothes over concerns of impact on the planet - TheIndustry.fashion","og_description":"According to new research, half of UK adults (51%) still own and frequently wear an item of clothing that\u2019s a decade old or more, and even 17% of","og_url":"https:\/\/www.theindustry.fashion\/brits-increasingly-wearing-old-clothes-over-concerns-of-impact-on-the-planet\/","og_site_name":"TheIndustry.fashion","article_publisher":"https:\/\/www.facebook.com\/theindustryfashion\/","article_published_time":"2022-01-13T13:00:09+00:00","article_modified_time":"2022-01-13T20:28:46+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/01\/8541c9dd-9a21-49a5-8a2e-f0502f7a7cd4.jpg","type":"image\/jpeg"}],"author":"Tom Bottomley","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"Tom Bottomley","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.theindustry.fashion\/brits-increasingly-wearing-old-clothes-over-concerns-of-impact-on-the-planet\/#article","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/brits-increasingly-wearing-old-clothes-over-concerns-of-impact-on-the-planet\/"},"author":{"name":"Tom Bottomley","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8"},"headline":"Brits increasingly wearing old clothes over concerns of impact on the planet","datePublished":"2022-01-13T13:00:09+00:00","dateModified":"2022-01-13T20:28:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.theindustry.fashion\/brits-increasingly-wearing-old-clothes-over-concerns-of-impact-on-the-planet\/"},"wordCount":716,"commentCount":0,"publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"keywords":["Covid-19","Depop","eBay","Environment","Kerry Senior","Leather UK","Report","Sustainability","sustainable clothing","Vinted"],"articleSection":{"1":"News &amp; Insight","2":"Retail &amp; Etail","3":"Sustainability"},"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.theindustry.fashion\/brits-increasingly-wearing-old-clothes-over-concerns-of-impact-on-the-planet\/#respond"]}],"copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/www.theindustry.fashion\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.theindustry.fashion\/brits-increasingly-wearing-old-clothes-over-concerns-of-impact-on-the-planet\/","url":"https:\/\/www.theindustry.fashion\/brits-increasingly-wearing-old-clothes-over-concerns-of-impact-on-the-planet\/","name":"Brits increasingly wearing old clothes over concerns of impact on the planet - TheIndustry.fashion","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/#website"},"datePublished":"2022-01-13T13:00:09+00:00","dateModified":"2022-01-13T20:28:46+00:00","description":"According to new research, half of UK adults (51%) still own and frequently wear an item of clothing that\u2019s a decade old or more, and even 17% of","breadcrumb":{"@id":"https:\/\/www.theindustry.fashion\/brits-increasingly-wearing-old-clothes-over-concerns-of-impact-on-the-planet\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theindustry.fashion\/brits-increasingly-wearing-old-clothes-over-concerns-of-impact-on-the-planet\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theindustry.fashion\/brits-increasingly-wearing-old-clothes-over-concerns-of-impact-on-the-planet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theindustry.fashion\/"},{"@type":"ListItem","position":2,"name":"Brits increasingly wearing old clothes over concerns of impact on the planet"}]},{"@type":"WebSite","@id":"https:\/\/www.theindustry.fashion\/#website","url":"https:\/\/www.theindustry.fashion\/","name":"TheIndustry.fashion","description":"Fashion news, insights, podcasts and events for professionals from across the fashion sector.","publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theindustry.fashion\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.theindustry.fashion\/#organization","name":"TheIndustry.fashion","url":"https:\/\/www.theindustry.fashion\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/","url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","contentUrl":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","width":585,"height":217,"caption":"TheIndustry.fashion"},"image":{"@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theindustryfashion\/","https:\/\/twitter.com\/theindustryfash","https:\/\/www.instagram.com\/theindustryfashion\/","https:\/\/www.linkedin.com\/company\/10970016\/"]},{"@type":"Person","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8","name":"Tom Bottomley","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e44057837472f5ee392fba958fba6b98?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e44057837472f5ee392fba958fba6b98?s=96&d=mm&r=g","caption":"Tom Bottomley"},"description":"Tom Bottomley is a Contributing Editor at TheIndustry.fashion tom.bottomley@theindustry.fashion"}]}},"_links":{"self":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/192875"}],"collection":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/comments?post=192875"}],"version-history":[{"count":3,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/192875\/revisions"}],"predecessor-version":[{"id":192879,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/192875\/revisions\/192879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media\/192204"}],"wp:attachment":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media?parent=192875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/categories?post=192875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/tags?post=192875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}