{"id":192556,"date":"2022-01-12T07:00:03","date_gmt":"2022-01-12T07:00:03","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=192556"},"modified":"2022-01-12T20:53:54","modified_gmt":"2022-01-12T20:53:54","slug":"abercrombie-fitch-reintroduces-itself-to-consumers-with-abercrombie-today-campaign","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/abercrombie-fitch-reintroduces-itself-to-consumers-with-abercrombie-today-campaign\/","title":{"rendered":"Abercrombie &#038; Fitch reintroduces itself to consumers with Abercrombie Today campaign"},"content":{"rendered":"<p><strong>Abercrombie &amp; Fitch has spotlighted its own employees and their experiences in a new brand activation that aims to \"officially reintroduce\" the brand to its customers.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The new campaign, called <strong>Abercrombie Today<\/strong>, aims to celebrate diversity and showcase the brand\u2019s commitment to creating a space where everyone feels confident and comfortable in their own skin.<\/p>\n<p>The Abercrombie Today campaign has been brought to life through <strong>a new window display in the Regent Street store<\/strong>, which spotlights Abercrombie associates as the heart of the company.<\/p>\n<p>The campaign will be <strong>shared across the company's social channels and in stores globally<\/strong>. Associates will also be showcased in the A&amp;F Conversations social media series, where they are able to share their thoughts on what working for Abercrombie means to them.<\/p>\n<p>Fran Horowitz, CEO at Abercrombie &amp; Fitch Co said: \u201cAbercrombie isn\u2019t a brand where you need to fit in \u2013 it\u2019s one where everyone truly belongs. We lead with purpose, and that inclusive and equitable spirit is woven throughout all we do.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":192560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6],"tags":[11848,17257,15906,12141,12205],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Abercrombie &amp; Fitch reintroduces itself to consumers with Abercrombie Today campaign - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Abercrombie &amp; Fitch has spotlighted its own employees and their experiences in a new brand activation that aims to &quot;officially reintroduce&quot; the brand\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/abercrombie-fitch-reintroduces-itself-to-consumers-with-abercrombie-today-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Abercrombie &amp; Fitch reintroduces itself to consumers with Abercrombie Today campaign - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Abercrombie &amp; Fitch has spotlighted its own employees and their experiences in a new brand activation that aims to &quot;officially reintroduce&quot; the brand\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/abercrombie-fitch-reintroduces-itself-to-consumers-with-abercrombie-today-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-12T07:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-12T20:53:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/01\/Abercrombie-Today.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Camilla Rydzek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Camilla Rydzek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/abercrombie-fitch-reintroduces-itself-to-consumers-with-abercrombie-today-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/abercrombie-fitch-reintroduces-itself-to-consumers-with-abercrombie-today-campaign\/\"},\"author\":{\"name\":\"Camilla Rydzek\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/ee7712a633457a19b42286f46d5aebd4\"},\"headline\":\"Abercrombie &#038; 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