{"id":192235,"date":"2022-01-10T12:11:44","date_gmt":"2022-01-10T12:11:44","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=192235"},"modified":"2022-01-10T19:13:51","modified_gmt":"2022-01-10T19:13:51","slug":"yeezy-gap-engineered-by-balenciaga-marks-first-major-brand-collaboration-in-2022","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/yeezy-gap-engineered-by-balenciaga-marks-first-major-brand-collaboration-in-2022\/","title":{"rendered":"Yeezy Gap Engineered by Balenciaga marks first major brand collaboration in 2022"},"content":{"rendered":"<p><strong>American rapper Kanye West and fast-fashion brand Gap have announced a new mystery collaboration with luxury brand Balenciaga, with product examples expected to be published in June.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Whilst this marks the first major collaboration announcement of 2022, it is only one of the myriad of collaborations that <strong><a href=\"https:\/\/www.theindustry.fashion\/in-review-2021-the-year-when-two-was-better-than-one-as-brand-collaborations-got-hot\/\"><span style=\"color: #ff0000;\">dominated the fashion cycle last year, with<\/span> <span style=\"color: #ff0000;\">Barbour, Netflix and Adidas<\/span><\/a><\/strong> just some of the brands that joined the frenzy.<\/p>\n<p>West, often referred to as 'Ye', signed a 10-year deal with Gap in June 2020 to create the collaborative line Yeezy Gap which has produced two products \u2013 a hoodie and a metallic puffer jacket.<\/p>\n<p>The addition of Balenciaga to the mix is \"<strong>a new creative exploration within the Yeezy Gap universe<\/strong>,\u201d a release by Gap revealed.<\/p>\n<p>\"Yeezy Gap engineered by Balenciaga continues Ye\u2019s commitment to bringing creativity to the forefront and delivering his vision of utilitarian design for all,\" the release added.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-192282 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/01\/yeezy-gap-engineered-by-balenciaga-Ye-Demna.jpg\" alt=\"yeezy gap engineered by balenciaga Ye Demna\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/01\/yeezy-gap-engineered-by-balenciaga-Ye-Demna.jpg 1920w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/01\/yeezy-gap-engineered-by-balenciaga-Ye-Demna-300x169.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/01\/yeezy-gap-engineered-by-balenciaga-Ye-Demna-1024x576.jpg 1024w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/01\/yeezy-gap-engineered-by-balenciaga-Ye-Demna-768x432.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/01\/yeezy-gap-engineered-by-balenciaga-Ye-Demna-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><strong>No mention was made of what the collaboration would create<\/strong>, only stating that the collaboration would launch globally alongside other Yeezy Gap releases this year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":192281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6],"tags":[10508,9832,9430,14447,10776,10777],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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