{"id":191879,"date":"2022-01-06T13:06:16","date_gmt":"2022-01-06T13:06:16","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=191879"},"modified":"2022-01-06T20:34:39","modified_gmt":"2022-01-06T20:34:39","slug":"barbie-joins-forces-with-balmain-for-an-exclusive-fashion-collection","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/barbie-joins-forces-with-balmain-for-an-exclusive-fashion-collection\/","title":{"rendered":"Barbie joins forces with Balmain for an exclusive fashion collection"},"content":{"rendered":"

Popular toy brand Barbie has joined forces with French luxury fashion house Balmain to launch a unisex ready-to-wear fashion and accessories collection, alongside exclusive NFTs.<\/strong><\/p>\n

The two brands are unveiling three NFTs featuring Barbie and Ken avatars, <\/strong>styled in complete looks from Balmain\u2019s designs. Each NFT is accompanied by a physical bespoke set of Barbie-sized Balmain pieces.<\/p>\n

To mark the new partnership, Barbie and Balmain have launched a digital campaign<\/strong>, which depicts the ready-to-wear and accessories collection on Barbie avatars.<\/p>\n

The Barbie x Balmain ready-to-wear and accessories line is unisex and builds on the aesthetic that Creative Director Olivier Rousteing has been establishing at Balmain, described as \"filtering it through the lens of the fashionable doll.\"<\/p>\n

The 50+ piece collection<\/strong> merges Barbie's and Balmain's signature styles, featuring both the 1990\u2019s-era Barbie logo and the brand's Labyrinth patterns.<\/p>\n

\"Balmain<\/p>\n

Richard Dickson, President and Chief Operating Officer of Mattel, said: \u201cTogether, Barbie and Balmain are creating a new chapter in the legacy of the toy and fashion industries.<\/strong> As a fashion house committed to innovation in unexpected and joyous ways, Balmain, under Olivier Rousteing\u2019s creative direction, is the perfect partner to translate the iconography that is unique to Barbie into a modern iteration of digital art and physical fashion.\u201d<\/p>\n

Olivier Rousteing, Creative Director at Balmain, commented: \u201cAs our campaign images make very clear, Barbie and Balmain are embarking upon a distinctly multicultural, inclusive and always joy-filled adventure. For this collaboration, we are building upon the New French Style of Balmain\u2019s most recent collections, once again showing that Balmain is inspired by the truly diverse and exciting beauty found on today\u2019s Parisian boulevards and avenues. This collection also rejects any arbitrary gender limitations<\/strong>\u2014this is an almost 100% unisex collection. For, just as today\u2019s Barbie makes clear, there's nothing holding us back anymore!\u201d<\/p>\n

The Barbie x Balmain ready-to-wear and accessories line will be available for purchase from 13 January online at Balmain and Mattel Creations and at retailers worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"

[…]<\/p>\n","protected":false},"author":103,"featured_media":191889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10497],"tags":[10083,9874,15132,11345,21626,22372,19004,17622],"acf":[],"yoast_head":"\nBarbie joins forces with Balmain for an exclusive fashion collection - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Popular toy brand Barbie has joined forces with French luxury fashion house Balmain to launch a unisex ready-to-wear fashion and accessories collection,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/barbie-joins-forces-with-balmain-for-an-exclusive-fashion-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barbie joins forces with Balmain for an exclusive fashion collection - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Popular toy brand Barbie has joined forces with French luxury fashion house Balmain to launch a unisex ready-to-wear fashion and accessories collection,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/barbie-joins-forces-with-balmain-for-an-exclusive-fashion-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-06T13:06:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-06T20:34:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/01\/Balmain-x-Barbie-campaign-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Camilla Rydzek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Camilla Rydzek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/barbie-joins-forces-with-balmain-for-an-exclusive-fashion-collection\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/barbie-joins-forces-with-balmain-for-an-exclusive-fashion-collection\/\"},\"author\":{\"name\":\"Camilla Rydzek\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/ee7712a633457a19b42286f46d5aebd4\"},\"headline\":\"Barbie joins forces with Balmain for an exclusive fashion collection\",\"datePublished\":\"2022-01-06T13:06:16+00:00\",\"dateModified\":\"2022-01-06T20:34:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/barbie-joins-forces-with-balmain-for-an-exclusive-fashion-collection\/\"},\"wordCount\":337,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Balmain\",\"Barbie\",\"collection\",\"Mattel\",\"Metaverse\",\"mintNFT\",\"NFT\",\"Unisex\"],\"articleSection\":{\"0\":\"Brands & Designers\",\"1\":\"Fashion\",\"3\":\"News & Insight\",\"4\":\"Tech & Media\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/barbie-joins-forces-with-balmain-for-an-exclusive-fashion-collection\/#respond\"]}],\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/barbie-joins-forces-with-balmain-for-an-exclusive-fashion-collection\/\",\"url\":\"https:\/\/www.theindustry.fashion\/barbie-joins-forces-with-balmain-for-an-exclusive-fashion-collection\/\",\"name\":\"Barbie joins forces with Balmain for an exclusive fashion collection - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2022-01-06T13:06:16+00:00\",\"dateModified\":\"2022-01-06T20:34:39+00:00\",\"description\":\"Popular toy brand Barbie has joined forces with French luxury fashion house Balmain to launch a unisex ready-to-wear fashion and accessories collection,\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theindustry.fashion\/barbie-joins-forces-with-balmain-for-an-exclusive-fashion-collection\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theindustry.fashion\/barbie-joins-forces-with-balmain-for-an-exclusive-fashion-collection\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theindustry.fashion\/barbie-joins-forces-with-balmain-for-an-exclusive-fashion-collection\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theindustry.fashion\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Barbie joins forces with Balmain for an exclusive fashion collection\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theindustry.fashion\/#website\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"name\":\"TheIndustry.fashion\",\"description\":\"Fashion news, insights, podcasts and events for professionals from across the fashion sector.\",\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theindustry.fashion\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\",\"name\":\"TheIndustry.fashion\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"contentUrl\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"width\":585,\"height\":217,\"caption\":\"TheIndustry.fashion\"},\"image\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theindustryfashion\/\",\"https:\/\/twitter.com\/theindustryfash\",\"https:\/\/www.instagram.com\/theindustryfashion\/\",\"https:\/\/www.linkedin.com\/company\/10970016\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/ee7712a633457a19b42286f46d5aebd4\",\"name\":\"Camilla Rydzek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f4c95262f00183d5f0da367ad0126718?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f4c95262f00183d5f0da367ad0126718?s=96&d=mm&r=g\",\"caption\":\"Camilla Rydzek\"},\"sameAs\":[\"http:\/\/TheIndustry.fashion\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Barbie joins forces with Balmain for an exclusive fashion collection - TheIndustry.fashion","description":"Popular toy brand Barbie has joined forces with French luxury fashion house Balmain to launch a unisex ready-to-wear fashion and accessories collection,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theindustry.fashion\/barbie-joins-forces-with-balmain-for-an-exclusive-fashion-collection\/","og_locale":"en_GB","og_type":"article","og_title":"Barbie joins forces with Balmain for an exclusive fashion collection - TheIndustry.fashion","og_description":"Popular toy brand Barbie has joined forces with French luxury fashion house Balmain to launch a unisex ready-to-wear fashion and accessories collection,","og_url":"https:\/\/www.theindustry.fashion\/barbie-joins-forces-with-balmain-for-an-exclusive-fashion-collection\/","og_site_name":"TheIndustry.fashion","article_publisher":"https:\/\/www.facebook.com\/theindustryfashion\/","article_published_time":"2022-01-06T13:06:16+00:00","article_modified_time":"2022-01-06T20:34:39+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/01\/Balmain-x-Barbie-campaign-.jpg","type":"image\/jpeg"}],"author":"Camilla Rydzek","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"Camilla Rydzek","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.theindustry.fashion\/barbie-joins-forces-with-balmain-for-an-exclusive-fashion-collection\/#article","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/barbie-joins-forces-with-balmain-for-an-exclusive-fashion-collection\/"},"author":{"name":"Camilla Rydzek","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/ee7712a633457a19b42286f46d5aebd4"},"headline":"Barbie joins forces with Balmain for an exclusive fashion collection","datePublished":"2022-01-06T13:06:16+00:00","dateModified":"2022-01-06T20:34:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.theindustry.fashion\/barbie-joins-forces-with-balmain-for-an-exclusive-fashion-collection\/"},"wordCount":337,"commentCount":0,"publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"keywords":["Balmain","Barbie","collection","Mattel","Metaverse","mintNFT","NFT","Unisex"],"articleSection":{"0":"Brands & Designers","1":"Fashion","3":"News & Insight","4":"Tech & Media"},"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.theindustry.fashion\/barbie-joins-forces-with-balmain-for-an-exclusive-fashion-collection\/#respond"]}],"copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/www.theindustry.fashion\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.theindustry.fashion\/barbie-joins-forces-with-balmain-for-an-exclusive-fashion-collection\/","url":"https:\/\/www.theindustry.fashion\/barbie-joins-forces-with-balmain-for-an-exclusive-fashion-collection\/","name":"Barbie joins forces with Balmain for an exclusive fashion collection - TheIndustry.fashion","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/#website"},"datePublished":"2022-01-06T13:06:16+00:00","dateModified":"2022-01-06T20:34:39+00:00","description":"Popular toy brand Barbie has joined forces with French luxury fashion house Balmain to launch a unisex ready-to-wear fashion and accessories collection,","breadcrumb":{"@id":"https:\/\/www.theindustry.fashion\/barbie-joins-forces-with-balmain-for-an-exclusive-fashion-collection\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theindustry.fashion\/barbie-joins-forces-with-balmain-for-an-exclusive-fashion-collection\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theindustry.fashion\/barbie-joins-forces-with-balmain-for-an-exclusive-fashion-collection\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theindustry.fashion\/"},{"@type":"ListItem","position":2,"name":"Barbie joins forces with Balmain for an exclusive fashion collection"}]},{"@type":"WebSite","@id":"https:\/\/www.theindustry.fashion\/#website","url":"https:\/\/www.theindustry.fashion\/","name":"TheIndustry.fashion","description":"Fashion news, insights, podcasts and events for professionals from across the fashion sector.","publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theindustry.fashion\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.theindustry.fashion\/#organization","name":"TheIndustry.fashion","url":"https:\/\/www.theindustry.fashion\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/","url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","contentUrl":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","width":585,"height":217,"caption":"TheIndustry.fashion"},"image":{"@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theindustryfashion\/","https:\/\/twitter.com\/theindustryfash","https:\/\/www.instagram.com\/theindustryfashion\/","https:\/\/www.linkedin.com\/company\/10970016\/"]},{"@type":"Person","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/ee7712a633457a19b42286f46d5aebd4","name":"Camilla Rydzek","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f4c95262f00183d5f0da367ad0126718?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f4c95262f00183d5f0da367ad0126718?s=96&d=mm&r=g","caption":"Camilla Rydzek"},"sameAs":["http:\/\/TheIndustry.fashion"]}]}},"_links":{"self":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/191879"}],"collection":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/comments?post=191879"}],"version-history":[{"count":5,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/191879\/revisions"}],"predecessor-version":[{"id":191929,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/191879\/revisions\/191929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media\/191889"}],"wp:attachment":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media?parent=191879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/categories?post=191879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/tags?post=191879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}