{"id":191455,"date":"2021-12-30T10:39:03","date_gmt":"2021-12-30T10:39:03","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=191455"},"modified":"2022-01-04T18:55:50","modified_gmt":"2022-01-04T18:55:50","slug":"ms-expands-own-brand-activewear-with-new-january-campaign","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/ms-expands-own-brand-activewear-with-new-january-campaign\/","title":{"rendered":"M&S expands own-brand activewear with new January campaign"},"content":{"rendered":"

Marks & Spencer<\/a> <\/span>has launched the SS22 collection of its sportswear brand Goodmove with a new January campaign<\/strong>.<\/p>\n

<\/p>\n

The Goodmove range, supported by guest brand Speedo<\/strong>, features new innovations including front adjusting sports bras.<\/p>\n

The campaign will run throughout January, aimed at captivating consumers health and wellness mindset. This is supported by M&S Family Matters data, which indicated that customers are planning important lifestyle changes in early 2022. It found that 64% of people said they would like to take their health more seriously than before<\/strong> and 63% said they would do more exercise<\/strong>.<\/p>\n

Launched in 2020 by M&S, Goodmove was driven by an increased focus on health and wellbeing, a switch towards more casual fashion and the rise of home working due to the pandemic.<\/p>\n

Goodmove has grown to be its biggest in-house brand and offers 275 products across womenswear, menswear and kidswear<\/strong>. The retailer sells 1.6 million Goodmove items annually, with activewear now a key strategic focus for M&S.<\/p>\n

Richard Price, MD of Clothing & Home at M&S, said: \u201c<\/em>Shaping the future of M&S clothing means continuing to maximise the strength of our own brand product: consistently focusing on everyday style & value, heroing product categories that matter most to our customers and developing our unique in-house brands.<\/p>\n

\"Goodmove is our biggest own brand, a credible competitor in the growing activewear market and a truly relevant offer for our customers. With health and wellness more important than ever for our customers, we\u2019re starting 2022 with a bold campaign for Goodmove that highlights both the trusted value of the product and the important innovations within the range.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

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