{"id":191169,"date":"2021-12-22T10:16:50","date_gmt":"2021-12-22T10:16:50","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=191169"},"modified":"2021-12-22T18:10:55","modified_gmt":"2021-12-22T18:10:55","slug":"jigsaw-email-ad-banned-by-asa-for-objectifying-women","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/jigsaw-email-ad-banned-by-asa-for-objectifying-women\/","title":{"rendered":"Jigsaw email ad banned by ASA for \"objectifying women\""},"content":{"rendered":"
An ad for fashion chain Jigsaw that featured a model climbing over a fence in her underpants<\/strong> has been banned for being likely to cause serious offence by objectifying women.<\/p>\n <\/p>\n An email from the clothing retailer in September stated in the subject line, \u201cThese boots were made for walking\u201d, and included a picture of a woman climbing over a fence wearing a jumper, boots and only underpants on her bottom half.<\/p>\n Two readers complained that the ad objectified women and was offensive and irresponsible.<\/p>\n Robinson Webster, trading as Jigsaw, said the image was created by an all-female team and \u201ccame from a place of celebration and freedom\u201d<\/strong>.<\/p>\n Jigsaw said the model was wearing a bathing suit, and no other body parts were exposed because the image was focusing on the boots she was wearing.<\/p>\n