{"id":190984,"date":"2021-12-21T09:40:21","date_gmt":"2021-12-21T09:40:21","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?p=190984"},"modified":"2021-12-21T20:24:00","modified_gmt":"2021-12-21T20:24:00","slug":"scoop-x-pure-reveals-creative-campaign-for-aw22-season-show","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/scoop-x-pure-reveals-creative-campaign-for-aw22-season-show\/","title":{"rendered":"Scoop x Pure reveals creative campaign for AW22 season show"},"content":{"rendered":"<p><strong>Premium contemporary womenswear show Scoop x Pure, taking place at the Truman Brewery London from 8-10 February 2022, has revealed its new campaign for the AW22 show - presenting a cheeky and rococo take on love, fantasy, fun and style.<\/strong><!--more--><\/p>\n<p>The rococo-inspired creative references the ornamental and theatrical \u2018style without rules\u2019 period and will be <strong>emblazoned across the show interior as well as on social media<\/strong>, posters, and Scoop x Pure wool and silk scarves.<\/p>\n<p>Launched in 2011, by Karen Radley, Scoop is one of London\u2019s leading fashion trade shows, featuring a line up of premium women\u2019s fashion. Along with luxury home, beauty, lifestyle and selected men\u2019s collections.<\/p>\n<p>Curating over 250 designer labels, Scoop hopes to offer visitors a unique and bespoke buying environment to discover a host of the new season collections.<\/p>\n<p>Pure brings together industry experts to showcase the best of the season\u2019s collections. It provides a global platform for over 1,300 womenswear, menswear and childrenswear collections.<\/p>\n<p>Karen Radley, Scoop Founder and Managing Director, said: \u201cThe design team at Ratti S.p.A. Como and I have so much fun developing the seasonal creative for Scoop. This season for Scoop x Pure AW22 is no exception. <strong>I love the cheeky fantastical Rococo inspired world. There is so much fun and fantasy throughout and I could spend hours taking in all the theatrical elements.<\/strong> It sets the tone for the February show and will provide a spectacular backdrop for our beautiful designers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":191003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[22257,12644,10160,10464,12643,10493,15825,22256],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Scoop x Pure reveals creative campaign for AW22 season show - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Premium contemporary womenswear show Scoop x Pure, taking place at the Truman Brewery London from 8-10 February 2022, has revealed its new campaign for\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/scoop-x-pure-reveals-creative-campaign-for-aw22-season-show\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scoop x Pure reveals creative campaign for AW22 season show - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Premium contemporary womenswear show Scoop x Pure, taking place at the Truman Brewery London from 8-10 February 2022, has revealed its new campaign for\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/scoop-x-pure-reveals-creative-campaign-for-aw22-season-show\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-21T09:40:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-21T20:24:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/12\/SP22AW-1024x576.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Shearsmith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Shearsmith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/scoop-x-pure-reveals-creative-campaign-for-aw22-season-show\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/scoop-x-pure-reveals-creative-campaign-for-aw22-season-show\/\"},\"author\":{\"name\":\"Tom Shearsmith\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\"},\"headline\":\"Scoop x Pure reveals creative campaign for AW22 season show\",\"datePublished\":\"2021-12-21T09:40:21+00:00\",\"dateModified\":\"2021-12-21T20:24:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/scoop-x-pure-reveals-creative-campaign-for-aw22-season-show\/\"},\"wordCount\":253,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"AW22\",\"Karen Radley\",\"London\",\"Pure\",\"Scoop\",\"Trade Show\",\"Truman Brewery\",\"wommenswear\"],\"articleSection\":{\"1\":\"News &amp; 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